JIMP : Jurnal Ilmiah Manajemen Pancasila

Pengaruh Benefit dan Price Terhadap Perceived Value Serta Dampaknya Terhadap Keputusan Penggunaan GoTransit Pada Aplikasi Gojek

2024-09-30T04:39:46+00:00

This research aims to analyze the benefits and prices of perceived value and their impact on the decision to use GoTransit on the Gojek application. The population used in this research were commuter line train users who used GoTransit on the Gojek application, with a sample size of 105 respondents. The data collection method is through a questionnaire using gform. This research uses the Smart PLS 3.2.8 Partial Least Square (PLS) analysis technique. The results of this research show that, Benefits have a significant influence on perceived value, Price has a significant influence on perceived value, Benefits have a significant influence on purchasing decisions, Price has a significant influence on purchasing decisions, and Perceived value has an influence on purchasing decisions.

PENGARUH ECONOMIC ORDER QUANTITY DAN REORDER POINT TERHADAP TINGKAT PENJUALAN DAN KEUNTUNGAN PADA UMKM KOTA JAMBI

2024-09-30T04:39:49+00:00

This study aims to determine the level of sales and profits of Micro, Small, and Medium Enterprises (MSMEs) in the City of Jambi, using the Economic Order Quantity and Reorder Point methods, which will impact the operational performance of the business. The Approach that used in this research is a quantitative approach by collecting data through questionnaires. The sample size consists of 51 residents of the City of Jambi who own MSMEs and is analyzed using the SPSS application. The results of this study indicate that: (1) The Economic Order Quantity method has an influence on the level of sales and profits but is less significant. (2) The Reorder Point method has an influence on the level of sales and profits. (3) The Economic Order Quantity and Reorder Point methods have an influence on the level of sales and profits. Based on the data obtained from this research, it can be concluded that the Economic Order Quantity and Reorder Point methods can increase the level of sales and profits in MSMEs in the City of Jambi.

Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Bisnis Sepatu Wanita Online Shop Aci Stuff (Studi Kasus Importir Sepatu Wanita Aci Stuff)

2024-09-30T04:39:52+00:00

The purpose of this study is to find out about analyzing marketing strategies to increase sales of women shoe business online shop Aci Stuff. The results of this study show that the online shop Aci Stuff is in quadrant IV growing and build of the nine matrix IE SWOT. It can use alternative marketing strategies, which are intensive strategies consisting of market penetration, which is the price of product that match K-Pop fashion trend and maintain relationship with supplier and distributor. The market development strategies consist of create website, and development digital marketing promotional media. As well as product development strategy, which are improvements in product and service quality.

ANALISIS PERBANDINGAN METODE ALTMAN Z-SCORE, SPRINGATE DAN ZMIJEWSKI DALAM MEMPREDIKSI POTENSI KEBANGKRUTAN PT HANJAYA MANDALA SAMPOERNA TBK PERIODE 2018-2021

2024-09-30T04:39:55+00:00

Bankruptcy is a condition which states that a company is in financial trouble and the company cannot fulfill its obligations and continue its business. Bankruptcy is usually characterized by the presence of financial problems that pose risks indicating management failure. The data used in this study are company financial reports published on the Indonesian Stock Exchange's website. An example of this study is Hanjaya Mandala Sampoerna 2018-2021. The purpose of this study is to determine whether there are differences in bankruptcy prediction between the Altman Z-Score, Springate and Zmijewski models. In determining the most accurate prediction model to predict the bankruptcy of Hanjaya Mandala Sampoerna Tbk. Based on the results of data analysis, it was concluded that the three models have the same level of accuracy for the Altman Z-Score, Springate and Zmijewski models, namely the accuracy value of 100%. In addition, based on other tests using the Shapiro-Wilk test, the t test shows that there are differences in predictions bankruptcy among the three models.

Pengaruh Stres Kerja Terhadap Kinerja Karyawan di Four Points By Sheraton Bali, Seminyak

2024-10-08T08:14:10+00:00

This study aims to investigate the effect of job stress on employee performance at Four Points by Sheraton Bali, Seminyak. Data was obtained through questionnaires involving all 75 employees as respondents, using the saturated sample method. The results showed that job stress has a negative and significant impact on employee performance. Data analysis was conducted using the coefficient of determination, T test, and simple linear regression analysis. The T test shows that the value of work stress (X) is -0.768 with a significance value of 0.000. The coefficient of determination indicates that work stress affects employee performance by 51.5%, while the remaining 48.5% is influenced by other variables not included in this study.

PENGARUH ELECTRONIC WORD OF MOUTH, CELEBRITY ENDORSER, DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK DESSERT BOX BITTERSWEET BY NAJLA

2024-09-30T04:40:04+00:00

Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth, Celebrity Endorser, dan Brand Trust Terhadap Keputusan Pembelian Dessert Box Bittersweet by Najla. Teknik pengambilan sampel yang digunakan adalah Purposive Sampling dengan jumlah sampel sebanyak 100 responden di wilayah DKI Jakarta dan yang telah melakukan pembelian dessert box Bittersweet by Najla. Teknik pengumpulan data yaitu menggunakan kuesioner yang disebarkan melalui Google Form pada konsumen produk dessert box Bittersweet by Najla. Pengolahan data menggunakan IBM SPSS 25.0. Hasil uji instrumen menyatakan bahwa data dalam penelitian ini terbukti valid dan reliabel. Hasil penelitian ini membuktikan bahwa: (1) Electronic Word of Mouth berpengaruh positif dan signifikan terhadap keputusan pembelian produk dessert box Bittersweet by Najla. (2) Celebrity Endorser berpengaruh positif dan signifikan terhadap keputusan pembelian produk dessert box Bittersweet by Najla. (3) Brand Trust berpengaruh positif dan signifikan terhadap keputusan pembelian produk dessert box Bittersweet by Najla.