JIMP : Jurnal Ilmiah Manajemen Pancasila

PERAN LIKUIDITAS, PROFITABILITAS DAN SOLVABILITAS DALAM MENGHADAPI POTENSI KEBANGKRUTAN PT TELKOM INDONESIA

Rihadatul Aisy — 2024-03-21

This thesis aims to analyze the role of liquidity, profitability and solvency in facing the potential bankruptcy of PT Telkom Indonesia. The sample in this study uses financial data from PT Telkom Indonesia for 2020-2023 to determine the extent to which these factors influence the company's ability to overcome bankruptcy risk. The analysis techniques used are classical assumption testing and hypothesis testing. The results of this research show that liquidity (Current Ratio) has an effect on the potential for bankruptcy, while profitability (Return on Equity) and solvency (Debt to Asset Ratio) have no effect on the potential for bankruptcy of PT Telkom Indonesia. And simultaneously liquidity (Current Ratio), profitability (Return on Equity) and solvency (Debt to Asset Ratio) together have no effect on the potential bankruptcy of PT Telkom Indonesia.

PENGARUH KUALITAS PRODUK DAN GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERAWATAN KULIT AVOSKIN MELALUI RATING SELLER SEBAGAI VARIABEL INTERVENING (STUDI KASUS GENERASI Z PEMAKAI PRODUK AVOSKIN)

Valina Adzra Salsabila — 2024-03-21

The field of beauty products continues to experience very rapid development so that a company is required to be more creative in marketing its products. The purpose of this study is to analyze how the influence of product quality and green marketing on the purchase decision of Avoskin skin care products with seller rating as an intervening variable both directly and indirectly. The sample used in this study was 167 respondents with criteria, namely: covering generation Z (1997-2012) and users of Avoskin products and using Non Probability Sampling with Purposive Sampling techniques. The results of this study show that there is a positive and significant influence on product quality on rating seller, there is a positive and significant influence of green marketing on rating seller, there is a positive and significant influence on product quality on purchasing decisions, there is a positive and significant influence of green marketing on purchasing decisions, There is a positive and significant influence of seller assessment on purchasing decisions, There is a positive and significant influence of Product Quality on Purchasing Decisions With rating seller as an intervening variable, there is a positive and significant influence of green marketing on purchasing decisions with rating seller as an intervening variable.

PENGARUH MANAJEMEN RANTAI PASOKAN TERHADAP KINERJA PERUSAHAAN DAN KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING PADA PT MUKTI LINTAS MEDIA

Tia Ichwani — 2024-03-21

Pentingnya implementasi pengelolaan rantai pasokan dalam menyokong peningkatan daya saing ditengah ketatnya persaingan antar perusahaan, dengan penerapan secara optimal maka akan berdampak pada kinerja. Tujuan penelitian ini ialah guna mengetahui dampak manajemen rantai pasokan akan performa kerja perusaahan serta keunggulan bersaing menjadi variabel intervening di PT Mukti Lintas Media. Penelitian ini memanfaatkan pendekatan kuantitatif dan pengumpulan data dengan kuesioner. Jumlah sampel yang dimanfaatkan adalah 30 karyawan PT Mukti Lintas Media dan dianalisa memanfaatkan software SmartPLS. Perolehan penelitian ini memperlihatkan jika (1) Manajemen rantai pasokan berpengaruh secara langsung akan kinerja perusahaan, (2) Manajemen rantai pasokan berpengaruh secara langsung terhadap keunggulan bersaing, (3) Keunggulan bersaing berpengaruh secara langsung terhadap kinerja perusahaan, (4) Manajemen rantai pasokan berpengaruh secara tidak langsung akan kinerja perusahaan lewat keunggulan bersaing.

The Effect of Stock Split Announcements on Abnormal Returns and Trading Volume Activity

Muna Mardhiyah — 2024-03-22

This research aims to find out the reaction of the Indonesia’s capital market to stock splits, concerning on the abnormal return and the trading volume activity as the research variables. The study population includes all publicly traded companies that have underwent stock split. The research sample is obtained through the purposive sampling techniques, comprising the publicly traded companies who underwent stock splits from 2021 to 2022. The research employs an event study method with the event window since five days before the stock split (t-5), on the event day or t0, and up to five days after the stock split (t+5), covering a total of 11 trading days. The Wilcoxon Signed Rank test is used for testing the hypothesis. The research indicates there is a significant decrease in abnormal return after the announcement of the stock split. However, there is no significant difference in the trading volume activity following this event.

Pengaruh kualitas produk, harga, dan social media marketing tiktok terhadap keputusan pembelian produk Corkcicle di Indonesia

Fricilla Badzlin — 2024-03-26

This research aims to marketing on purchasingl decisions for Corkcicle products in Indonesia. Thisl research isl quantitative
lresearch. Thel population usedl in thisl research werel consumers whol played social media TikTok and
had purchased Corkcicle products, with al sample size ofl 112 respondentsl using thel Rao Purba lformula.
Thel data collection methodl is through questionnaires. This research uses thel SmartPLS l3.0l analysis
technique. Thel results ofl this research show thatl product qualityl has al positive andl significant effectl
on purchasingl decisions withl a lT-Statistic valuel of l2.494 (> 1.96) andl P- Values l0.013 (< 0.05), pricel
has al positive andl significant effectl on purchasingl decisions withl a lT-Statistic valuel of 1.989 (>1.96)
andl P-Values l0.047 (<0.05), Social media marketingl is positivel and significantl on purchasingl
decisions withl a lT-Statisticl value ofl 3.042 (>1.96) and lP-Values l0.002 (<0.05), Thel variables product
quality, pricel and sociall media marketingl simultaneously havel a significantl influence onl purchasing decisionsl
with calculated F of 108 > F table of 2,69.

THE INFLUENCE OF ONLINE PROMOTION AND BRAND IMAGE ON PURCHASING DECISIONS THROUGH CONSUMER BUYING INTEREST IN THE INSTAGRAM ACCOUNT "@CRSL.STORE"

Arnetta Putri — 2024-03-26

The field of the fashion industry continues to develop over time, marketing through social media is a major influence on consumer interest in shopping online. This study aims to determine and analyze the influence of online promotion and brand image on purchasing decisions through consumer buying interest on the Crsl store Instagram account. This research is a quantitative research with the type of explanatory research (explanatory Research). The sampling technique in this study uses the Probablility Sampling. The sample used was 129 respondents. The results of this study show that online promotion has a positive and significant effect on consumer buying interest and purchase decisions, brand image has a positive and significant effect on consumer buying interest and purchase decisions, consumer buying interest has a positive and significant effect on purchasing decisions, online promotion has a negative and insignificant effect on purchasing decisions through consumer buying interest and brand image has a positive and significant effect towards purchasing decisions through consumer buying interest in the Crsl Store.

Key words: Online Promotion, Brand Image, Purchase Decision, Consumer Purchase Interest