JIMP : Jurnal Ilmiah Manajemen Pancasila
JIMP: Jurnal Ilmiah Manajemen Pancasila is a scientific journal for undergraduate students and lecturers of Management, published by the Faculty of Economics and Business, Universitas Pancasila. This journal is published twice a year, during the October–March and April–September periods, with E-ISSN 2775-9679, P-ISSN 2774-9525. It features articles or manuscripts in the form of research results, scientific works, and case studies. The journal aims to enhance academic quality and provide a platform for sharing and disseminating knowledge related to the development of theories and practices for students, academics, and practitioners in the field of management. The scope of management research covered in JIMP includes, Financial Managemen, Operations Management, Marketing Management, Human Resource Management, Entrepreneurship. Open access - Free for readers, With article processing charges (APC) paid by authors of institutions. Indexed - Withind Sinta 5, Garuda, Google Scholar, Copernicus and other databases. Manuscripts are peer-reviewed and a first decision is provided to authors approximatly 14 days after submission. the review process takes is approximately 30-30 days, and acceptance to publication is undertaken in 7-14.
Fakultas Ekonomi dan Bisnis Universitas Pancasila
PENGARUH KOMPETENSI DAN PELATIHAN TERHADAP KINERJA GURU DI SMK AL-MUHTADIN DEPOK
This research aims to determine the influence of competence and training on the performance of teachers at SMK-Al Muhtadin Depok. Competence and training are two important factors that are believed to enhance teachers' performance in carrying out their professional duties. The method used in this research is a quantitative method with an associative approach. Data were obtained through the distribution of questionnaires to all teachers at SMK Al-Muhtadin Depok, and then analyzed using multiple linear regression. The research results indicate that competence has a positive and significant impact on teacher performance. Similarly, training significantly contributes positively to the improvement of teacher performance. Thus, it can be concluded that the simultaneous improvement of competence and training can drive the enhancement of teacher performance in the school environment. This research is expected to serve as input for school management in designing strategies to improve the quality of human resources.
Competence, Training, Teacher Performance, SMK Al-Muhtadin Depok
Copyright (c) 2025 JIMP : Jurnal Ilmiah Manajemen Pancasila
PENGARUH PEMASARAN RELASIONAL TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN (STUDI PADA TOKO RAJA AGUNG OUTLET BEKASI)
This study aims to analyze the influence of relationship marketing on customer satisfaction and loyalty, with satisfaction as a mediating variable at Raja Agung Outlet Bekasi. The research uses a quantitative approach with a survey method by distributing questionnaires to 100 respondents who are customers of Raja Agung. The sampling technique used is purposive sampling. Data processing and analysis were carried out using SmartPLS 3.2 software. The results show that relationship marketing has a positive and significant effect on both customer satisfaction and loyalty. Moreover, customer satisfaction also positively affects loyalty and is able to mediate the influence of relationship marketing on loyalty. These findings highlight the importance of relationship marketing strategies in increasing customer loyalty through perceived satisfaction.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN KOPI KENANGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap loyalitas pelanggan pada Kopi Kenangan dengan kepuasan pelanggan sebagai variabel intervening. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif dan verifikatif. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada 100 responden yang merupakan pelanggan Kopi Kenangan di wilayah Jakarta. Teknik analisis data yang digunakan adalah analisis jalur (path analysis) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Selain itu, kepuasan pelanggan juga berpengaruh signifikan terhadap loyalitas pelanggan. Temuan lainnya menunjukkan bahwa kualitas pelayanan dan harga secara tidak langsung berpengaruh terhadap loyalitas pelanggan melalui kepuasan pelanggan sebagai variabel intervening. Oleh karena itu, peningkatan kualitas pelayanan dan penetapan harga yang kompetitif menjadi faktor penting dalam membangun kepuasan dan loyalitas pelanggan terhadap merek Kopi Kenangan.
Service Quality, Price, Customer Satisfaction, Customer Loyalty
PENGARUH REWARD, PUNISHMENT, DAN MOTIVASIKERJA TERHADAP KINERJA KARYAWAN MCDONALD’SKOTA TANGERANG
Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Reward, Punishment, dan Motivasi Kerja terhadap Kinerja Karyawan pada McDonald’s Kota Tangerang. Pendekatan kuantitatif digunakan dalam studi ini, dengan melibatkan 70 responden yang merupakan karyawan Perjanjian Kerja Waktu Tertentu (PKWT). Data dikumpulkan melalui penyebaran kuesioner menggunakan skala Likert, kemudian dianalisis menggunakan metode regresi linier berganda dengan bantuan software SPSS. Hasil pengujian menunjukkan bahwa ketiga variabel independen, yaitu Reward, Punishment, dan Motivasi Kerja, berpengaruh positif dan signifikan terhadap variabel dependen, yaitu Kinerja Karyawan. Artinya, semakin baik pemberian reward dan punishment serta semakin tinggi motivasi kerja, maka kinerja karyawan juga akan meningkat. Temuan ini memberikan gambaran bahwa pengelolaan sumber daya manusia yang tepat melalui sistem penghargaan, pemberian sanksi yang proporsional, dan peningkatan motivasi internal karyawan sangat berkontribusi terhadap pencapaian kinerja yang optimal. Hasil penelitian ini diharapkan dapat menjadi acuan praktis bagi pihak manajemen dalam menyusun strategi peningkatan produktivitas karyawan. Kata Kunci: Reward, Punishment, Motivasi Kerja, Kinerja Karyawan
Hubungan Motivasi Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan Di Puskesmas Kecamatan Wilayah Jakarta Pusat Pemerintah Provinsi Daerah Khusus Ibukota Jakarta
Abstrak Puskesmas sebagai penyedia layanan kesehatan memiliki peran penting dalam memberikan pelayanan yang berkualitas. Kinerja karyawan yang optimal diperlukan untuk menunjang fungsi ini, dengan motivasi kerja dan kepuasan kerja sebagai faktor yang berkontribusi signifikan. Tujuan penelitian untuk mengetahui hubungan antara motivasi kerja dan kepuasan kerja terhadap kinerja karyawan di Puskesmas Kecamatan Jakarta Pusat. Penelitian menggunakan metode kuantitatif dengan pendekatan cross-sectional. Data dikumpulkan melalui kuesioner yang diberikan kepada responden dengan jumlah sampel 294 responden. Analisis data dilakukan menggunakan teknik statistik deskriptif dan inferensial menggunakan uji korelasi spearman. Hasil penelitian menunjukkan bahwa terdapat hubungan positif antara motivasi kerja dan kinerja karyawan, serta antara kepuasan kerja dan kinerja karyawan. Secara simultan, motivasi kerja dan kepuasan kerja memiliki pengaruh positif terhadap kinerja karyawan. Kata Kunci: motivasi kerja, kepuasan kerja, kinerja karyawan, Puskesmas, Jakarta Pusat
Analisis Pengaruh Work-Life Balance Dan Motivasi Kerja Terhadap Kinerja Karyawan Di Pt Bank Syariah Indonesia Kantor Area Saharjo – Jakarta Selatan
This research aims to determine the influence of Work-Life Balance and Work Motivation on Employee Performance at PT Bank Syariah Indonesia, Saharjo Area Office. Respondents in this study used employees of PT Bank Syariah Indonesia, Saharjo Area Office. The sampling method used was calculated using the Slovin formula with a total of 80 respondents tested. The analysis method uses multiple linear regression analysis, classical assumption testing, hypothesis testing, and data processing using SPSS 25. The results of this research show that Work-Life Balance has a significant effect on Employee Performance, Work Motivation has a significant effect on employee performance. Thus, this research concludes that Work-Life Balance and Work Motivation simultaneously influence employee performance at PT Bank Syariah Indonesia, Saharjo Area Office. This research can be used as a study for PT Bank Syariah Indonesia Saharjo Area in improving employee quality and employee performance.
Work-Life Balance, Motivasi Kerja, Kinerja Karyawan, PT. Bank Syariah Indonesia, Area Saharjo
Pengaruh Motivasi Kerja, Disiplin Kerja dan Stres Kerja terhadap Kinerja Karyawan pada PT. ZAF International
Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Motivasi Kerja, Disiplin Kerja, dan Stres Kerja terhadap Kinerja Karyawan. Responden dalam penelitian ini menggunakan karyawan PT. ZAF International. Metoda pengambilan sampel yang digunakan adalah sampel jenuh dengan jumlah sampel yang diuji sebanyak 45 responden. Instrumen pengambilan data menggunakan kuesioner yang disebarkan melalui Google Form pada karyawan PT. ZAF International. Metode analisis menggunakan analisis regresi linear berganda, uji asumsi klasik, uji hipotesis, dan pengolahan data menggunakan SPSS 25. Berdasarkan hasil penelitian secara parsial menunjukkan bahwa Motivasi Kerja berpengaruh terhadap Kinerja Karyawan, Disiplin Kerja berpengaruh terhadap Kinerja Karyawan, namun Stres Kerja tidak berpengaruh terhadap Kinerja Karyawan. Dan secara simultan hasil penelitian menunjukkan bahwa variabel Motivasi Kerja, Disiplin Kerja, dan Stres Kerja berpengaruh terhadap Kinerja Karyawan. Kata Kunci: Motivasi Kerja, Disiplin Kerja, Stres Kerja, dan Kinerja Karyawan Abstract This research aims to determine the influence of work motivation, work discipline and work stress on employee performance. Respondents in this study used employees of PT. ZAF International. The sampling method used was a saturated sample with a total of 45 respondents tested. The data collection instrument uses a questionnaire distributed via Google Form to PT employees. ZAF International. The analysis method uses multiple linear regression analysis, classical assumption testing, hypothesis testing, and data processing using SPSS 25. Based on partial research results, it shows that work motivation has an effect on employee performance, work discipline has an effect on employee performance, but work stress has no effect on performance. Employee. Employee. And simultaneously the research results show that the variables Work Motivation, Work Discipline and Work Stress influence employee performance. Keywords: Work Motivation, Work Discipline, Work Stress, and Employee Performance
Pengaruh Current Ratio, Debt To Asset Ratio, Dan Return On Asset Terhadap Nilai Perusahaan Sub Sektor Makanan Minuman Periode 2020-2023
Penelitian ini bertujuan untuk mengetahui pengaruh current ratio, Debt to Asset Ratio (DAR), dan Return On Asset (ROA) terhadap nilai perusahaan pada sub sektor perusahaan makanan dan minuman yang terdaftar di Bursa Efek Indonesia (BEI). Populasi penelitian ini berjumlah 25 perusahaan makanan dan minuman yang terdaftar di BEI periode 2020-2023. Pengambilan sampel dengan Teknik purposive sampling menghasilkan jumlah sampel 8 perusahaan. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan menggunakan Eviews 12 dan SPSS 25. Hasil dari penelitian ini menunjukan secara parsial variabel Current Ratio dan Debt To Asset Ratio (DAR) tidak berpengaruh terhadap nilai perusahaan. Sedangkan. Variabel Return On Asset (ROA) berpengaruh positif terhadap nilai perusahaan. Secara simultan variabel Current Ratio, Debt to Asset Ratio (DAR), dan Return On Asset (ROA) berpengaruh signifikan terhadap nilai perusahaan.
Current Ratio, Debt to Asset Ratio (DAR), Return On Asset (ROA), dan Nilai Perusahaan
Pengaruh Harga, Keamanan, Dan Ketepatan Waktu Pengiriman Pada Keputusan Penggunaan Layanan J&T Express Di Kota Jambi
This study used a random probability sampling technique to determine how customer decisions about J&T Express delivery services in Jambi City are influenced by pricing, security, and the promptness of product delivery. Data for this study, which employs quantitative methods, was gathered using a questionnaire. One hundred respondents from Jambi City who had utilized delivery services and analyzed their data using the SPSS software made up the research sample. The study's findings demonstrated that (1) Price had a positive and significant influence, with a significant value of 0.023. (2) Security had a favorable but not statistically significant impact on the decision to employ J&T Express delivery services in Jambi City, as indicated by its significance value of 0.617. (3) A significant value of 0.000 was achieved for the timeliness variable. Timeliness plays a major role in the decision to employ J&T Express services in Jambi City, and it has a positive impact. Price and timeliness are the most important factors when choosing to use J&T Express delivery services in Jambi City, according to data collected for this study.
KEPUTUSAN PEMBELIAN PADA MAYESA CLINICJAKARTA DITINJAU DARI STRATEGI PROMOSIMELALUI INFLUENCER, PROMOSI WORD OF MOUTH,DAN MONTHLY PROMO
Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Strategi promosi melalui Influencer, Word of Mouth, Monthly Promo terhadap Keputusan Pembelian. Objek dalam penelitian ini dilakukan pada konsumen yang pernah melakukan perawatan di klinik kecantikan Mayesa Clinic Jakarta. Teknik pengambilan sampel yang digunakan adalah Purposive Sampling dengan jumlah sampel yang diuji sebanyak 126 responden konsumen Mayesa Clinic Jakarta. Teknik pengumpulan data yaitu menggunakan kuesioner yang disebarkan melalui Google Form pada konsumen Mayesa Clinic Jakarta. Dan pengolahan data menggunakan IBM SPSS 25.0 Berdasarkan hasil penelitian menunjukan bahwa Strategi Promosi Influencer, Word of Mouth, dan Monthly Promo berpengaruh signifikan terhadap Keputusan Pembelian. Dengan kata lain strategi promosi sesuai dengan kualitas pelayanan serta pilihan treatment terkini yang disediakan dapat mempengaruhi Keputusan Pembelian terhadap Mayesa Cllinc Jakarta. Strategi promosi melalui Influencer, Word of Mouth dan Monthly Promo memiliki pengaruh yang signifikan terhadap Keputusan Pembelian. Dengan kata lain semakin baik strategi promosi yang digunakan maka dapat meningkatkan keputusan pembelian.
Strategi Promosi, Influencer, Word of Mouth, Monthly Promo, Keputusan Pembelian
PENGARUH DISIPLIN KERJA, LINGKUNGAN KERJA, DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PADA SEKRETARIAT DIREKTORAT JENDERAL PERKEBUNAN KEMENTERIAN PERTANIAN REPUBLIK INDONESIA JAKARTA SELATAN
Orientasi riset ini yakni memahami dampak yang diterima kinerja pegawai dari disiplin kerja, lingkungan kerja, dan motivasi kerja yang berlangsung di Sekretariat Direktorat Jenderal Perkebunan Kementerian Pertanian Republik Indonesia Jakarta Selatan. Metode deskriptif dengan riset kuantitatif menjadi langkah yang dipilih penulis dalam mengoperasikan kajian ini. Kuesioner dimaknai sebagai teknik agar data terkumpul yang berupa daftar pernyataan yang disebar kepada 91 pegawai di lembaga terkait yang menjadi sampel. Data ditelaah melalui langkah yang dioperasikan yakni menerapkan penggunaan SPSS 25 untuk proses Regresi Linier Berganda. Kesimpulan temuan riset berupa implikasi positif secara simultan dan parsial yang diterima kinerja pegawai dari unsur disiplin kerja, lingkungan kerja, dan motivasi kerja dengan bukti signifikan yang berlangsung di Sekretariat Direktorat Jenderal Perkebunan Kementerian Pertanian Republik Indonesia Jakarta Selatan.
Work Discipline, Work Environment, Work Motivation, Employee Performance
PENGARUH CONTENT MARKETING, INFLUENCER, DAN FREE ONGKIR TERHADAP MINAT BELI KONSUMEN PRODUK FASHION PADA TIKTOKSHOP
ABSTRACT This study consists of four variables, namely content marketing as the independent variable (X1), influencer as the independent variable (X2), free shipping as the independent variable (X3), while the dependent variable is consumer buying interest (Y). The population in this study is the number of users of the TikTok application in the Depok area is unknown. The data source used is primary data. The sampling technique used was purposive sampling method using the ancient roa formula so that it can be concluded that the sample in this study was 100 people. The final results of the study concluded that 1) content marketing has a positive and significant effect on consumer buying interest 2) influencers have a positive and significant effect on consumer buying interest 3) free shipping has a positive and significant effect on consumer buying interest 4) content marketing, influencers , and free shipping has a positive and significant effect on consumer buying interest . Keywords: Content Marketing, Influencers, Free Shipping, Consumer Purchase Interest
Content Marketing, Influencers, Free Shipping, Consumer Purchase Interest
Copyright (c) 2023 JIMP : Jurnal Ilmiah Manajemen Pancasila
Pengaruh Stres Kerja Terhadap Kinerja Karyawan di Four Points By Sheraton Bali, Seminyak
This study aims to investigate the effect of job stress on employee performance at Four Points by Sheraton Bali, Seminyak. Data was obtained through questionnaires involving all 75 employees as respondents, using the saturated sample method. The results showed that job stress has a negative and significant impact on employee performance. Data analysis was conducted using the coefficient of determination, T test, and simple linear regression analysis. The T test shows that the value of work stress (X) is -0.768 with a significance value of 0.000. The coefficient of determination indicates that work stress affects employee performance by 51.5%, while the remaining 48.5% is influenced by other variables not included in this study.
Workload, Employee Performance Decline, Human Resource Management.
Copyright (c) 2024 JIMP : Jurnal Ilmiah Manajemen Pancasila
PENGARUH ELECTRONIC WORD OF MOUTH, CELEBRITY ENDORSER, DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK DESSERT BOX BITTERSWEET BY NAJLA
Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth, Celebrity Endorser, dan Brand Trust Terhadap Keputusan Pembelian Dessert Box Bittersweet by Najla. Teknik pengambilan sampel yang digunakan adalah Purposive Sampling dengan jumlah sampel sebanyak 100 responden di wilayah DKI Jakarta dan yang telah melakukan pembelian dessert box Bittersweet by Najla. Teknik pengumpulan data yaitu menggunakan kuesioner yang disebarkan melalui Google Form pada konsumen produk dessert box Bittersweet by Najla. Pengolahan data menggunakan IBM SPSS 25.0. Hasil uji instrumen menyatakan bahwa data dalam penelitian ini terbukti valid dan reliabel. Hasil penelitian ini membuktikan bahwa: (1) Electronic Word of Mouth berpengaruh positif dan signifikan terhadap keputusan pembelian produk dessert box Bittersweet by Najla. (2) Celebrity Endorser berpengaruh positif dan signifikan terhadap keputusan pembelian produk dessert box Bittersweet by Najla. (3) Brand Trust berpengaruh positif dan signifikan terhadap keputusan pembelian produk dessert box Bittersweet by Najla.
Electronic Word of Mouth, Celebrity Endorser, Brand Trust
ANALISIS PERBANDINGAN METODE ALTMAN Z-SCORE, SPRINGATE DAN ZMIJEWSKI DALAM MEMPREDIKSI POTENSI KEBANGKRUTAN PT HANJAYA MANDALA SAMPOERNA TBK PERIODE 2018-2021
Bankruptcy is a condition which states that a company is in financial trouble and the company cannot fulfill its obligations and continue its business. Bankruptcy is usually characterized by the presence of financial problems that pose risks indicating management failure. The data used in this study are company financial reports published on the Indonesian Stock Exchange's website. An example of this study is Hanjaya Mandala Sampoerna 2018-2021. The purpose of this study is to determine whether there are differences in bankruptcy prediction between the Altman Z-Score, Springate and Zmijewski models. In determining the most accurate prediction model to predict the bankruptcy of Hanjaya Mandala Sampoerna Tbk. Based on the results of data analysis, it was concluded that the three models have the same level of accuracy for the Altman Z-Score, Springate and Zmijewski models, namely the accuracy value of 100%. In addition, based on other tests using the Shapiro-Wilk test, the t test shows that there are differences in predictions bankruptcy among the three models.
Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Bisnis Sepatu Wanita Online Shop Aci Stuff (Studi Kasus Importir Sepatu Wanita Aci Stuff)
The purpose of this study is to find out about analyzing marketing strategies to increase sales of women shoe business online shop Aci Stuff. The results of this study show that the online shop Aci Stuff is in quadrant IV growing and build of the nine matrix IE SWOT. It can use alternative marketing strategies, which are intensive strategies consisting of market penetration, which is the price of product that match K-Pop fashion trend and maintain relationship with supplier and distributor. The market development strategies consist of create website, and development digital marketing promotional media. As well as product development strategy, which are improvements in product and service quality.
PENGARUH ECONOMIC ORDER QUANTITY DAN REORDER POINT TERHADAP TINGKAT PENJUALAN DAN KEUNTUNGAN PADA UMKM KOTA JAMBI
This study aims to determine the level of sales and profits of Micro, Small, and Medium Enterprises (MSMEs) in the City of Jambi, using the Economic Order Quantity and Reorder Point methods, which will impact the operational performance of the business. The Approach that used in this research is a quantitative approach by collecting data through questionnaires. The sample size consists of 51 residents of the City of Jambi who own MSMEs and is analyzed using the SPSS application. The results of this study indicate that: (1) The Economic Order Quantity method has an influence on the level of sales and profits but is less significant. (2) The Reorder Point method has an influence on the level of sales and profits. (3) The Economic Order Quantity and Reorder Point methods have an influence on the level of sales and profits. Based on the data obtained from this research, it can be concluded that the Economic Order Quantity and Reorder Point methods can increase the level of sales and profits in MSMEs in the City of Jambi.
Pengaruh Benefit dan Price Terhadap Perceived Value Serta Dampaknya Terhadap Keputusan Penggunaan GoTransit Pada Aplikasi Gojek
This research aims to analyze the benefits and prices of perceived value and their impact on the decision to use GoTransit on the Gojek application. The population used in this research were commuter line train users who used GoTransit on the Gojek application, with a sample size of 105 respondents. The data collection method is through a questionnaire using gform. This research uses the Smart PLS 3.2.8 Partial Least Square (PLS) analysis technique. The results of this research show that, Benefits have a significant influence on perceived value, Price has a significant influence on perceived value, Benefits have a significant influence on purchasing decisions, Price has a significant influence on purchasing decisions, and Perceived value has an influence on purchasing decisions.
PENGARUH RASIO PROFITABILITAS, LIKUIDITAS, DAN FIRM SIZE TERHADAP FINANCIAL DISTRESS (Perusahaan Property & Real Estate yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2020-2022)
The COVID-19 pandemic that occurred in the world before 2020 has changed the business world drastically, affecting companies in various sectors including property & real estate companies listed on the Indonesia Stock Exchange (IDX). This research aims to determine the influence of profitability, liquidity and firm size ratios on financial distress in properties & real estate companies listed on the IDX for the 2020-2022 period. The research results showed that all of the 8 companies studied experienced financial distress and simultaneously the profitability ratio (ROE), liquidity (CR) and firm size (FS) variables had a significant effect on financial distress (FD). Partially, the profitability and liquidity ratio variables have a significant effect on financial distress, but the firm size variable does not have a significant effect on financial distress. It can be said that the higher the value of the profitability ratio (ROE) variable, the lower the occurrence of financial distress. Then, the lower the value of the liquidity ratio (CR) variable, the lower the occurrence of financial distress. Finally, the firm size variable which does not have a significant effect on financial distress shows that a lower value will also reduce the risk of financial distress, although not significantly.
The Effect of Stock Split Announcements on Abnormal Returns and Trading Volume Activity
This research aims to find out the reaction of the Indonesia’s capital market to stock splits, concerning on the abnormal return and the trading volume activity as the research variables. The study population includes all publicly traded companies that have underwent stock split. The research sample is obtained through the purposive sampling techniques, comprising the publicly traded companies who underwent stock splits from 2021 to 2022. The research employs an event study method with the event window since five days before the stock split (t-5), on the event day or t0, and up to five days after the stock split (t+5), covering a total of 11 trading days. The Wilcoxon Signed Rank test is used for testing the hypothesis. The research indicates there is a significant decrease in abnormal return after the announcement of the stock split. However, there is no significant difference in the trading volume activity following this event.
THE INFLUENCE OF ONLINE PROMOTION AND BRAND IMAGE ON PURCHASING DECISIONS THROUGH CONSUMER BUYING INTEREST IN THE INSTAGRAM ACCOUNT "@CRSL.STORE"
The field of the fashion industry continues to develop over time, marketing through social media is a major influence on consumer interest in shopping online. This study aims to determine and analyze the influence of online promotion and brand image on purchasing decisions through consumer buying interest on the Crsl store Instagram account. This research is a quantitative research with the type of explanatory research (explanatory Research). The sampling technique in this study uses the Probablility Sampling. The sample used was 129 respondents. The results of this study show that online promotion has a positive and significant effect on consumer buying interest and purchase decisions, brand image has a positive and significant effect on consumer buying interest and purchase decisions, consumer buying interest has a positive and significant effect on purchasing decisions, online promotion has a negative and insignificant effect on purchasing decisions through consumer buying interest and brand image has a positive and significant effect towards purchasing decisions through consumer buying interest in the Crsl Store. Key words: Online Promotion, Brand Image, Purchase Decision, Consumer Purchase Interest
Pengaruh kualitas produk, harga, dan social media marketing tiktok terhadap keputusan pembelian produk Corkcicle di Indonesia
This research aims to marketing on purchasingl decisions for Corkcicle products in Indonesia. Thisl research isl quantitative lresearch. Thel population usedl in thisl research werel consumers whol played social media TikTok and had purchased Corkcicle products, with al sample size ofl 112 respondentsl using thel Rao Purba lformula. Thel data collection methodl is through questionnaires. This research uses thel SmartPLS l3.0l analysis technique. Thel results ofl this research show thatl product qualityl has al positive andl significant effectl on purchasingl decisions withl a lT-Statistic valuel of l2.494 (> 1.96) andl P- Values l0.013 (< 0.05), pricel has al positive andl significant effectl on purchasingl decisions withl a lT-Statistic valuel of 1.989 (>1.96) andl P-Values l0.047 (<0.05), Social media marketingl is positivel and significantl on purchasingl decisions withl a lT-Statisticl value ofl 3.042 (>1.96) and lP-Values l0.002 (<0.05), Thel variables product quality, pricel and sociall media marketingl simultaneously havel a significantl influence onl purchasing decisionsl with calculated F of 108 > F table of 2,69.
PENGARUH MANAJEMEN RANTAI PASOKAN TERHADAP KINERJA PERUSAHAAN DAN KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING PADA PT MUKTI LINTAS MEDIA
Pentingnya implementasi pengelolaan rantai pasokan dalam menyokong peningkatan daya saing ditengah ketatnya persaingan antar perusahaan, dengan penerapan secara optimal maka akan berdampak pada kinerja. Tujuan penelitian ini ialah guna mengetahui dampak manajemen rantai pasokan akan performa kerja perusaahan serta keunggulan bersaing menjadi variabel intervening di PT Mukti Lintas Media. Penelitian ini memanfaatkan pendekatan kuantitatif dan pengumpulan data dengan kuesioner. Jumlah sampel yang dimanfaatkan adalah 30 karyawan PT Mukti Lintas Media dan dianalisa memanfaatkan software SmartPLS. Perolehan penelitian ini memperlihatkan jika (1) Manajemen rantai pasokan berpengaruh secara langsung akan kinerja perusahaan, (2) Manajemen rantai pasokan berpengaruh secara langsung terhadap keunggulan bersaing, (3) Keunggulan bersaing berpengaruh secara langsung terhadap kinerja perusahaan, (4) Manajemen rantai pasokan berpengaruh secara tidak langsung akan kinerja perusahaan lewat keunggulan bersaing.
PENGARUH KUALITAS PRODUK DAN GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERAWATAN KULIT AVOSKIN MELALUI RATING SELLER SEBAGAI VARIABEL INTERVENING (STUDI KASUS GENERASI Z PEMAKAI PRODUK AVOSKIN)
The field of beauty products continues to experience very rapid development so that a company is required to be more creative in marketing its products. The purpose of this study is to analyze how the influence of product quality and green marketing on the purchase decision of Avoskin skin care products with seller rating as an intervening variable both directly and indirectly. The sample used in this study was 167 respondents with criteria, namely: covering generation Z (1997-2012) and users of Avoskin products and using Non Probability Sampling with Purposive Sampling techniques. The results of this study show that there is a positive and significant influence on product quality on rating seller, there is a positive and significant influence of green marketing on rating seller, there is a positive and significant influence on product quality on purchasing decisions, there is a positive and significant influence of green marketing on purchasing decisions, There is a positive and significant influence of seller assessment on purchasing decisions, There is a positive and significant influence of Product Quality on Purchasing Decisions With rating seller as an intervening variable, there is a positive and significant influence of green marketing on purchasing decisions with rating seller as an intervening variable.
Product Quality, Green Marketing, Rating Seller, Purchase Decision
PERAN LIKUIDITAS, PROFITABILITAS DAN SOLVABILITAS DALAM MENGHADAPI POTENSI KEBANGKRUTAN PT TELKOM INDONESIA
This thesis aims to analyze the role of liquidity, profitability and solvency in facing the potential bankruptcy of PT Telkom Indonesia. The sample in this study uses financial data from PT Telkom Indonesia for 2020-2023 to determine the extent to which these factors influence the company's ability to overcome bankruptcy risk. The analysis techniques used are classical assumption testing and hypothesis testing. The results of this research show that liquidity (Current Ratio) has an effect on the potential for bankruptcy, while profitability (Return on Equity) and solvency (Debt to Asset Ratio) have no effect on the potential for bankruptcy of PT Telkom Indonesia. And simultaneously liquidity (Current Ratio), profitability (Return on Equity) and solvency (Debt to Asset Ratio) together have no effect on the potential bankruptcy of PT Telkom Indonesia.
Liquidity, Profitability, Solvency, Potential Bankruptcy
PENGARUH DISIPLIN KERJA DAN MOTIVASI TERHADAP KEPUASAN KERJA KARYAWAN GENERASI MILENIAL DI JAKARTA SELATAN
This study aims to examine the effect of work discipline and motivation on job satisfaction of millennial generation employees in South Jakarta. The sample of this study used 100 respondents using primary data sources from the results of filling out questionnaires. The data analysis method uses PLS (Partial Least Square) analysis techniques through SmartPLS 3.0 software. The results obtained from this study show that Work Discipline has a positive and significant effect on Employee Job Satisfaction. Then the Motivation variable has a positive and significant effect on Employee Job Satisfaction. Based on simultaneous R-square measurements, Work Discipline and Motivation have a significant effect on Millennial Generation Employee Job Satisfaction in South Jakarta.
PENGARUH LEVERAGE DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN (Studi Kasus pada Perusahaan Sub Sektor Telekomunikasi yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2016-2021
Tujuan penelitian ini untuk menguji pengaruh profitabilitas (Return on Assets, Return on Equity) dan leverage (Debt Assets Ratio) terhadap nilai perusahaan (Price Book Value) pada perusahaan sub sektor telekomunikasi yang terdaftar di Bursa Efek Indonesia periode 2016-2021. Variabel independen dalam penelitian ini adalah Return on Assets (ROA), Return on Equity (ROE), dan Debt Assets Ratio (DAR) dan variabel dependen dalam penelitian ini adalah Price Book Value (PBV). Teknik pengambilan sampel menggunakan purposive sampling. Sampel penelitian sebanyak 4 perusahaan telekomunikasi. Teknik analisis yang digunakan adalah regresi linier berganda. Secara parsial variabel Return on Assets (ROA) dan variabel Debt Assets Ratio (DAR) berpengaruh negatif signifikan terhadap nilai perusahaan, sedangkan variabel Return on Equity (ROE) berpengaruh positif signifikan terhadap nilai perusahaan. Secara simultan variabel Return on Assets (ROA), Return on Equity (ROE), dan Debt Assets Ratio (DAR) berpengaruh signifikan terhadap nilai perusahaan.
Profitabilitas, Return on Assets (ROA), Return on Equity (ROE), Leverage, Debt Assets Ratio (DAR), Nilai Perusahaan, Price Book Value (PBV).
PENGARUH MOTIVASI DAN PENGALAMAN KERJA TERHADAP PRODUKTIVITAS KARYAWAN PADA PT REASURANSI NASIONAL INDONESIA
ABSTRAK Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Motivasi dan Pengalaman kerja Terhadap Produktivitas karyawan pada PT Reasuransi Nasional Indonesia. Metode penelitian ini merupakan metode penelitian kuantitatif yang meliputi jenis penelitian kausal atau sebab akibat. Populasi dalam penelitian ini adalah karyawan PT Reasuransi Nasional Indonesia. Teknik pengambilan sampel dalam penelitian ini adalah metode probability sampling dengan tipe proportionate stratified random sampling sebanyak 135 orang karyawan. Analisis data yang digunakan adalah regresi linier berganda dengan menggunakan program SPSS versi 26. Hasil penelitian menunjukan bahwa terdapat pengaruh yang positif antara motivasi kerja terhadap produktivitas kerja karyawan. Sedangkan variabel pengalaman kerja tidak memiliki pengaruh yang positif terhadap produktivitas kerja karyawan. Hasil uji secara simultan menunjukan bahwa terdapat adanya pengaruh positif antara variabel motivasi dan pengalaman kerja terhadap produktivitas karyawan pada PT Reasuransi Nasional Indonesia. Kata Kunci: Motivasi, Pengalaman Kerja, dan Produktivitas Karyawan. ABSTRACT The purpose of this study was to determine and analyze the effect of motivation and work experience on employee productivity at PT Reasuransi Nasional Indonesia. This research method is a quantitative research method which includes causal or causal research types. The population in this study were employees of PT Reasuransi Nasional Indonesia. The sampling technique in this study was the probability sampling method with proportionate stratified random sampling of 135 employees. The data analysis used was multiple linear regression using SPSS version 26. The results showed that there was a positive influence between work motivation on employee work productivity. While the work experience variable does not have a positive influence on employee work productivity. Simultaneous test results show that there is a positive influence between motivation and work experience variables on employee productivity at PT Reasuransi Nasional Indonesia. Keywords: Motivation, Work Experience, and Employee Productivity
ANALISIS KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi Empiris pada Pengguna Sepatu Ventela di Wilayah Cilandak, Jakarta Selatan)
Abstrak Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan word of mouth terhadap brand image dan dampaknya pada keputusan pembelian sepatu Ventela di wilayah Cilandak, Jakarta Selatan. Sampel dalam penelitian ini sebanyak 135 orang. Metode analisis dalam penelitian ini menggunakan analisis jalur. Hasil penelitian menunjukkan terdapat pengaruh kualitas produk dan word of mouth terhadap Brand image sepatu Ventela di wilayah Cilandak, Jakarta Selatan. Brand image memiliki peran penting dalam mengembangkan brand suatu produk karena brand image memiliki aspek reputasi dan kredibilitas yang akan digunakan konsumen sebagai pertimbangan dalam menggunakan suatu produk maupun jasa.Terdapat pengaruh kualitas produk dan word of mouth terhadap keputusan pembelian sepatu Ventela di wilayah Cilandak. Kualitas produk merupakan salah satu aspek yang diperhatikan konsumen dalam mengambil keputusan pembelian. Kualitas produk yang baik akan memberikan kepercayaan kepada konsumen yang akan menjadi motivasi bagi konsumen untuk membeli produk tersebut.Brand image berpengaruh terhadap keputusan pembelian sepatu produk Ventela wilayah Cilandak, Jakarta selatan. Brand suatu produk juga sangat diperhatikan konsumen dalam mengambil keputusan pembelian karena konsumen ketika membeli barang cenderung mempertimbangkan brand terkenal dan berkualitas tinggi untuk mengurangi risiko masalah setelah pembelian. Nilai R Square untuk variabel keputusan pembelian yang diperoleh adalah sebesar 0,513 atau 513%. Hasil tersebut menunjukan bahwa pengaruh kualitas produk, word of mouth dan brand image secara bersama-sama memberikan pengaruh sebesar 513% terhadap keputusan pembelian produk sepatu Ventela, sedangkan sebanyak (1-R Square) 48.7% sisanya merupakan besar kontribusi pengaruh yang diberikan oleh faktor lain yang tidak diteliti. Kata Kunci : Kualitas produk, word of mouth, brand image, keputusan pembelian Abstract The purpose of this study was to determine the effect of product quality and word of mouth on brand image and its impact on purchasing decisions for Ventela shoes in the Cilandak area, South Jakarta. The sample in this study were 135 people. The analysis method in this study uses path analysis. The results showed that there was an effect of product quality and word of mouth on the brand image of Ventela shoes in the Cilandak area, South Jakarta. Brand image has an important role in developing a product brand because brand image has aspects of reputation and credibility that consumers will use as a consideration in using a product or service.There is an influence of product quality and word of mouth on purchasing decisions for Ventela shoes in the Cilandak area. Product quality is one of the aspects that consumers pay attention to in making purchasing decisions. Good product quality will give consumers confidence which will be a motivation for consumers to buy these products.Brand image affects the decision to purchase Ventela product shoes in the Cilandak area, South Jakarta. The brand of a product is also very concerned about consumers in making purchasing decisions because consumers when buying goods tend to consider well-known and high-quality brands to reduce the risk of problems after purchase. The R Square value for the purchasing decision variable obtained is 0.513 or 513%. These results indicate that the effect of product quality, word of mouth and brand image together have an influence of 513% on the decision to purchase Ventela shoe products, while as much as (1-R Square) the remaining 48.7% is the contribution of the influence provided by other factors not examined. Keywords: Product quality, word of mouth, brand image, purchase decision, purchase decision
PENGARUH MOTIVASI DAN DISIPILIN KERJA TERHADAP KINERJA KARYAWAN PADA KOPERASI KARYAWAN WIKA
ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh penerapan Motivasi dan Disiplin Kerja dalam meningkatkan Kinerja Karyawan Koperasi Karyawan Wika. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dalam penelitian ini sebanyak 54 orang responden. Data yang digunakan dalam penelitian ini adalah data sekunder dan data primer dengan Teknik sampling yang digunakan adalah teknik Probability Sampling dengan metode Simple Random Sampling terhadap karyawan Koperasi Karyawan Wika. Teknik analisis data dalam penelitian ini yaitu analisis deskriptif dan analisis linear berganda serta uji hipotesis menggunakan uji t, uji f dan koefisien determinasi (R2) dengan menggunakan alat IBM SPSS 26 (Statistical Package For The Social Sciences). Hasil dari penelitian ini menunjukkan bahwa variabel disiplin berpengaruh positif dan signifikan dalam meningkatkan Produktivitas Kerja Karyawan PT Sharp Electronics Indonesia. Sedangkan variabel Motivasi berpengaruh positif dan signifikan dalam meningkatkan Kinerja Karyawan Koperasi Karyawan Wika. Hasil uji secara simultan menunjukan bahwa secara bersama-sama variabel motivasi dan disiplin kerja mempengaruhi variabel kinerja karyawan sebesar 64,1% sedangkan sisanya sebesar 35,9% dipengaruhi oleh variabel lain diluar model regresi ini. Kata Kunci : Motivasi, Disiplin Kerja, Kinerja Karyawan. ABSTRACT The purpose of this study was to determine the effect of applying motivation and work discipline in improving the performance of employees at the Wika Employee Cooperative. This study uses a descriptive quantitative approach in this study as many as 54 respondents. The data used in this study are secondary data and primary data. The sampling technique used is the Probability Sampling technique with the Simple Random Sampling method for employees of the Wika Employee Cooperative. Data analysis techniques in this study were descriptive analysis and multiple linear analysis as well as hypothesis testing using the t test, f test and the coefficient of determination (R2) using the IBM SPSS 26 (Statistical Package For The Social Sciences) tool. The results of this study indicate that the variable of discipline has a positive and significant effect on increasing the Employee Productivity of PT Sharp Electronics Indonesia. While the motivational variable has a positive and significant effect on improving the performance of the Wika Employee Cooperative Employees. Simultaneous test results show that motivation and work discipline variables simultaneously affect employee performance variables by 64.1% while the remaining 35.9% are influenced by other variables outside this regression model. Keywords : Motivation, Work Discipline, Employee Performance.