“STRATEGI PENGEMBANGAN PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI EKUITAS MEREK DAN CITRA MEREK”, ekobisman, vol. 3, no. 3, pp. 263–276, Apr. 2019, Accessed: Sep. 28, 2026. [Online]. Available: https://journal.univpancasila.ac.id/index.php/ekobisman/article/view/91