International Journal of Environmental Communication (ENVICOMM)

The Relationship between the Effectiveness of the #KerenTanpaNyampah Social Marketing Campaign and Green Brand Image Among @Thebodyshopindo.impact Instagram Followers

Arifah Aprilia Wulandari — 2024-06-28

The social marketing campaign aims to achieve a social goal, one of which is an environmental issue. As known, the accumulation of waste is due to excessive use of plastic, leading to an increasing waste presence each year. In response, The Body Shop Indonesia endeavors to address this by strengthening its commitment to environmental issues through the #KerenTanpaNyampah campaign. The Body Shop utilizes Instagram as a platform to disseminate its social marketing campaign message. The campaign aims to foster a green brand image for The Body Shop in the eyes of its audience. The objective of this study is to examine the Relationship between the Effectiveness of the #KerenTanpaNyampah Social Marketing Campaign and Green Brand Image. This research adopts a positivist paradigm with a quantitative approach, conducted by distributing online questionnaires via direct messages to 376 followers of the @thebodyshopindo.impact Instagram account. The findings indicate a strong correlation between Variable X (Effectiveness of the Social Marketing Campaign) and Variable Y (Green Brand Image). Therefore, it can be concluded that the Effectiveness of the Social Marketing Campaign significantly and positively influences Green Brand Image.

Analysis of Clean Ocean Campaign Framing in Instagram Account Posts @pandulaut.id and @theoceancleanup

Nur Rizky Ramadhania — 2024-06-28

The sea is one of the most vital habitats for all life on Earth. Known as a beautiful expanse of blue full of mystery, the ocean also harbors a significant unseen threat: pollution. The greatest current focus of marine threats lies in plastic waste, with an annual deposition of 8 million tons of plastic pollution into the oceans. This pollution has immense impacts on marine life, ecosystems, and human health. The clean ocean campaign movement represents a powerful effort to raise awareness and encourage communities to preserve marine cleanliness for the future of our planet. This study aims to analyze the framing of posts from two Instagram accounts advocating for ocean cleanliness: @pandulaut.id and @theoceancleanup. Using a qualitative method and Robert Entman's framing analysis model, the study focuses on four elements: problem definition, diagnosis of causes, moral considerations, and problem solutions. The findings from the study indicate that throughout 2023, both Instagram accounts highlighted posts defining marine pollution as a significant threat to marine life. They also featured educational and motivational content to inspire viewers. This research specifically examines how these two accounts disseminate their campaigns to raise public awareness and promote actions to maintain the cleanliness and sustainability of marine ecosystems.

The Influence of TikTok Pandawara Group Media Exposure on Increased Environmental Awareness Among University of Pancasila Students

Ryvaldy Alfachredz — 2024-06-28

Social media facilitates interaction among people through various social activities such as communication and content sharing. TikTok is currently popular among the public. Pandawara Group, an environmentally conscious community, uses TikTok to spread environmental awareness through videos. This study aims to evaluate the influence of TikTok content from Pandawara Group on the environmental awareness of Universitas Pancasila students. The research method used is quantitative with a positivist paradigm and an explanatory research type. The sample involves 100 active students from Pancasila University for the 2023/2024 period, using linear regression for data analysis. The results show a significant influence between exposure to Pandawara Group's TikTok content and the increase in environmental awareness among students. This study highlights the importance of TikTok in shaping environmental awareness among students. Informative and inspiring content from Pandawara Group significantly contributes to the increase in environmental awareness. Environmental campaigns through social media like TikTok have proven effective in raising environmental awareness. These findings emphasize the need for active roles of organizations and individuals in using social media as a tool for education and inspiration regarding environmental issues.

Brand Sustainability Development Goals Through the #SekarangUntukMasaDepan Message at PT Bank CIMB Niaga Tbk Regarding SDGs Program from the Perspective of Internal Audience

Joel Nathaniel Sobo — 2024-06-28

SDGs stands for Sustainable Development Goals, a set of objectives adopted by the UN in 2015 to achieve global sustainability by 2030. In fact, Indonesia still falls significantly short of UNDP standards in achieving the 17 SDGs. Additionally, awareness of SDGs among Indonesian society remains low, and the government is perceived as lacking in educating about SDGs. Indonesia implements SDGs programs through the Financial Services Authority (OJK), under government oversight, mandating participation in SDGs activities. OJK views Indonesia's Sustainable Finance Initiative (IKBI) as a genuine commitment from the banking industry. The research aims to understand PT Bank CIMB Niaga Tbk's Sustainable Development Goals branding efforts in creating internal branding through the #SekarangUntukMasaDepan message. This study employs a post-positivist paradigm with a descriptive qualitative approach, focusing on CIMB Niaga's internal branding of SDGs through the #SekarangUntukMasaDepan message via interviews and observations. Research findings indicate that CIMB Niaga has engaged in internal branding through the #SekarangUntukMasaDepan message, utilizing SDGs programs such as Start Small, Here for Everywhere, and Experimental events related to SDGs branding.

Implementation of Disaster Mitigation Introduction through Digital Video Media for Early Childhood at Kindergarten Melati 03 Menteng, Central Jakarta

Dimas Sudewo — 2024-06-28

The occurrence of many natural disasters is caused by both natural and non-natural factors, resulting in numerous casualties, environmental damage, financial losses, and psychological impacts. The importance of understanding disaster preparedness should be instilled from an early age, especially in children. This knowledge includes disaster mitigation strategies that encompass steps to reduce risks before, during, and after disasters. Therefore, this research will examine the implementation of visual learning in early childhood, particularly at Kindergarten Melati 03 Menteng, Central Jakarta, concerning disaster mitigation. This study utilizes qualitative methods to provide factual and in-depth descriptions of the research findings. The subjects of this study are 10 kindergarten children and teachers/educators at Kindergarten Melati 03 Menteng, Central Jakarta. The research findings indicate that digital media in the form of videos can be used as a learning resource to introduce flood disaster mitigation to young children. Children gain better understanding of flood disasters and their risk factors after viewing digital video learning media. The development of flood disaster mitigation programs in the form of digital video learning media has been shown to enhance knowledge and foster early disaster responsiveness among young children. The implementation of disaster mitigation programs through video learning offers several benefits, including easy accessibility, user-friendliness, general applicability, and suitability for various settings.