International Journal of Environmental Communication (ENVICOMM)
International Journal of Environmental Communication (ENVICOMM) is a scientific Journal published by the Faculty of Communication Sciences of Pancasila University, Jakarta and has been published since 2023, twice a year, in June and December. International Journal of Environmental Communication is an international, peer-reviewed forum for multidisciplinary research and analysis assessing the intersections among communication, media, society, and environmental issues. Published articles contribute to our understanding of scientific controversies, political developments, policy solutions, institutional change, cultural trends, media portrayals, public opinion and participation, and/or professional decisions. Articles often bridge gaps between theory and practice and are written in a style that is broadly accessible and engaging. toto slot slot online slot gacor hari ini situs toto slot gacor agustoto bandar toto slot slot gacor suit4d ligakembar sosis4d toto slot sbobet88 depo 5k slot gacor Bandar Slot slot777 slot gacor 88 agen228 lembagatoto slot gacor slot qris slot slot gacor Toto Slot togel slot slot 777 slot gacor hari ini slot gacor Batmantoto bandar togel toto slot Slot Online situs togel Jamanslot Link slot gacor gampang menang
Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia
Media Framing of Environmental Pollution Caused by Nickel Mining in Southeast Sulawesi on Mongabay Indonesia
Indonesia holds the world’s largest nickel reserves, mainly in Sulawesi and Maluku, positioning the mineral as a strategic resource for stainless-steel production and electric-vehicle battery development. Yet, the rapid expansion of nickel mining has intensified environmental problems, particularly in Southeast Sulawesi. This study examines how Mongabay Indonesia frames environmental pollution linked to nickel mining and analyzes the implications of such framing for public understanding. Through qualitative content analysis of seventeen articles published between 2023 and 2025, the study identifies dominant narratives, issue emphases, and representations of socio-ecological impacts. Guided by Entman’s (1993) Framing Theory, the findings show that Mongabay Indonesia consistently portrays nickel mining as a multidimensional environmental threat, highlighting water contamination, sedimentation, deforestation, biodiversity loss, and increasing vulnerability among coastal and Indigenous communities. The coverage frequently features community testimonies, scientific evidence, and critiques of weak regulatory enforcement. Overall, the study underscores the role of alternative environmental media in shaping discourse, amplifying affected voices, and influencing public perspectives within Indonesia’s ongoing green-energy transition.
media framing, environmental narratives, Mongabay Indonesia, nickel mining
Copyright (c) 2026 International Journal of Environmental Communication (ENVICOMM)
Developing Religious Moderation Perspectives and the Internalization ofEcotheology: Efforts to Build Religious and Ecological Awareness in theBorder Region of Natuna Regency
This study aims to analyze the development of religious moderation perspectives and the internalization of ecotheology as strategies for building religious and ecological awareness in the border region of Natuna Regency. As a strategic archipelagic area, Natuna faces various ecological pressures such as coral reef degradation, coastal abrasion, and marine pollution driven by both local and transboundary activities. On the other hand, the people of Natuna possess a strong religious character and are deeply connected to their coastal environment, making religious values a potential moral foundation for shaping ecological behavior. Using a qualitative-descriptive approach, this study examines the integration of religious moderation—grounded in principles of balance, tolerance, and cultural adaptation—with Islamic ecotheology, which emphasizes tauhid, khalifah, and amanah as spiritual foundations for environmental ethics. The findings indicate that the internalization of ecological values through religious channels is more readily accepted by the community, particularly through the roles of religious instructors, traditional leaders, and educational institutions. Programs such as Ecology-Oriented Religious Instructor Training, the Green Mosque Movement, and local wisdom–based preaching have proven relevant in strengthening environmental awareness among the Natuna community. This study highlights that integrating religious moderation and ecotheology can serve as a model for empowering coastal communities and as a strategy for socio-ecological resilience in border regions. The study recommends strengthening cross-sector collaboration, enhancing ecological literacy, and developing environmentally friendly curricula in schools and madrasahs.
Religious Moderation, Ecotheology, Religious Awareness, Ecological Preaching, Natuna.
Rivalry, Ritual, and Residues: Tracking Environmental Damage in Indonesian Football Culture
This study investigates the cultural dynamics of Indonesian football supporters by focusing on rivalry, ritual, and the residues produced through visual swearing in urban spaces. Tracking local derbies and inter-group tensions, the research employs theories of collective behaviour alongside the neuro-psycho-social framework to explain how swearing operates as a ritualised emotional mechanism that regulates tension, reinforces solidarity, and asserts territorial boundaries among rival groups. Conducted through one-year qualitative ethnography, the study draws on participant observation, brief interviews, and document analysis of supporter posters, stickers, and graffiti. The findings reveal a critical spatial shift. Inside stadiums, swearing takes on ritual value: it amplifies rivalry, intensifies match-day atmosphere, and channels collective emotions in controlled ways. Outside stadiums, however, these ritual expressions leave material residues, most visibly through posters and stickers affixed to walls, trees, and road signs, as well as rivalry-driven graffiti. These visual forms of swearing extend symbolic aggression into public environments and generate long-lasting environmental damage. By connecting collective emotional behaviour with ecological consequences, this study introduces an analytical perspective rarely addressed in scholarship on swearing, which often focuses on individual or interpersonal dimensions. The findings offer strategic insights for supporter groups, football authorities, and urban policymakers seeking to preserve rivalry culture while reducing its environmental impact. Ultimately, the research argues that supporter expression must be understood not only as cultural ritual but also as a practice with measurable environmental residues.
Environmental Communication of Baduy Luar Indigenous Resource Management
This study aims to describe the environmental communication practices of the Outer Baduy indigenous community in managing natural resources through an ethnoecological approach. This research is important because indigenous communities are often overlooked in discussions of sustainable resource management, yet they preserve local wisdom that supports ecological balance. A qualitative method with an ethnological approach was used. Data were collected through field observations, in-depth interviews with indigenous leaders and residents, and documentation, and then analyzed using social construction theory and cultural ecology theory. The findings reveal that the Outer Baduy community implements natural resource management based on local wisdom, including a huma-based agricultural system, pikukuh rules that limit overexploitation, and the use of traditional technology. Environmental communication is carried out orally through deliberation, religious rituals, and the intergenerational transmission of values. These practices form a pattern of ecological adaptation that maintains environmental sustainability while strengthening cultural identity. In conclusion, the environmental communication practices of the Outer Baduy indigenous community play a crucial role in preserving human-nature relationships and provide an ethical ecological framework that can inspire sustainable resource management in the wider community.
Copyright (c) 2025 International Journal of Environmental Communication (ENVICOMM)
Framing the EUDR in Indonesia: Elite Narratives, Marginalized Voices, and the Structural Limits of Environmental Journalism
This study examines how Indonesian online media framed the European Union’s Deforestation-Free Regulation (EUDR) in 2023–2024. The EUDR, which mandates deforestation-free supply chains, has faced strong opposition from Indonesia, the world’s largest palm oil exporter, with officials accusing the EU of adopting a colonialist stance. Using a deductive quantitative content analysis of 273 news articles, we applied Semetko and Valkenburg’s framing model to identify dominant frames, news sources, and tone. Our findings show coverage was dominated by elite-driven narratives, episodic frames, and conflict-oriented reporting, focusing on political disputes and trade implications rather than systemic commodity governance. Smallholder farmers, those most affected by the regulation, were absent or represented only indirectly through associations. Government officials and industry dominated sourcing, while NGOs offered more thematic and nuanced perspectives but were marginal in mainstream reporting. These patterns reflect structural constraints in Indonesian journalism: oligarchic media ownership, market-driven content, and limited environmental expertise in newsrooms. We argue that these conditions narrow the scope of environmental journalism, reproducing official narratives while overlooking marginalized voices. The study also highlights the role of NGOs in providing alternative framings and calls for greater integration of their perspectives in reporting on transnational environmental policy.
Environmental Conflict Communication PBNU and Activist Perspectives on Mining in Raja Ampat: A Discourse Analysis of the ROSI Kompas TV Broadcast
Environmental communication, critical discourse analysis, religious institutions, ecological justice, media framing, epThis study explores the dynamics of environmental conflict communication between religious institutions and civil society activists through a critical discourse analysis of the televised debate on ROSI Kompas TV, focusing on nickel mining in Raja Ampat. Using Fairclough’s model of Critical Discourse Analysis (CDA), which comprises three levels—text, discursive practice, and social practice—this research investigates how Ulil Abshar Abdalla (representing PBNU) and activist Iqbal Damanik construct opposing narratives regarding the involvement of religious organizations in mining projects. PBNU frames the mining initiative as a form of “public benefit” and national development, while the activist emphasizes ecological justice and the protection of indigenous rights. The analysis reveals how language, diction, metaphors, and interruption strategies are employed to establish both legitimacy and resistance. Additionally, the role of media is shown to be central in framing and selecting narratives, often marginalizing the voices of directly affected indigenous communities. This study contributes to the growing field of environmental communication in Indonesia by demonstrating how ecological conflicts are constructed and contested within mainstream public discourse.
Indigenous Knowledge: Inclusive Environmental Communication
This comprehensive article explores the indispensable role of Indigenous Knowledge (IK) in fostering truly inclusive environmental communication, particularly in the face of escalating global climate challenges. Drawing upon a synthesis of existing literature and real-world case studies, this paper elucidates how Traditional Ecological Knowledge (TEK)—a profound, place-based understanding of environmental stewardship—offers critical insights often overlooked in conventional environmental discourse. It highlights the historical marginalization of IK and advocates for a paradigm shift towards communication approaches that are culturally responsive, participatory, and equitable. The Inclusive Environmental Communication Framework (IECF), consisting of four interdependent domains, is proposed as a holistic and operational solution to guide inclusive environmental communication. The findings underscore that ethical and meaningful incorporation of Indigenous perspectives not only enriches environmental dialogue but is fundamental for achieving more effective, just, and sustainable climate action globally.
Inclusive Environmental Communication Framework (IECF)
Building Brand Awareness with Environmental Focus: Suasa Real Estate’s Instagram
This study examines the digital branding strategy of Suasa Real Estate on Instagram through the Circular Model of SOME (Share, Optimize, Manage, Engage). Situated in the rapidly developing and environmentally sensitive region of Canggu, Bali, Suasa’s Instagram presence offers a compelling case for understanding how luxury real estate brands build awareness, aesthetic appeal, and digital trust. The research reveals that Suasa’s 'Share' strategy excels in creating a consistent and aspirational visual identity, combining curated imagery, uniform design elements, and storytelling to position itself within the high-end property market. In the 'Optimize', the company utilizes Instagram Insights and tailored content formats, such as Reels and Highlights, to adapt posts to audience behavior, demonstrating a data-driven approach to increasing relevance and reach. The 'Manage' component reflects internal coordination efforts that ensure consistent posting schedules and organized visual presentation. However, findings show that the 'Engage' dimension, while partially successful in eliciting organic likes and comments, lacks mechanisms for two-way interaction. Audience interviews highlight a gap in participatory content, suggesting opportunities for improvement through features like Question and Answer (Q&A) polls, or user-generated content. Additionally, the study identifies an untapped potential in Suasa’s brand narrative: the integration of environmental messaging. Given Bali’s ecological concerns, embedding sustainability themes into visual and textual content could enhance brand trust and long-term relevance. This research concludes that the SOME model is a valuable framework for evaluating Instagram branding, and that future brand growth will depend on Suasa’s ability to merge aesthetic sophistication with interactive, and environmentally conscious storytelling.
A Comparative Study of the Implementation of Sustainable Forest Management Policies in China and Indonesia: Lessons from Forest Management Practices
Sustainably preserving the functions of forests is the aim of sustainable forest management (SFM), which considers social, economic, and environmental issues. For the sake of present and future generations, the FAO defines SFM as a dynamic concept that "aims to maintain and enhance the economic, social, and environmental values of all types of forests." Enhancing livelihoods, maintaining biodiversity, preserving clean air and water, and lessening the consequences of climate change are just a few of the numerous benefits that sustainably managed forests may offer to both people and the environment. Two major players in the global climate change agenda are China and Indonesia, both of which have sizable forest areas. Indonesia, home to the biggest tropical peatland and third-largest tropical rainforest in the world, has seen a sharp rise in deforestation in recent decades. However, via government programs like the Grain for Green program, which reforests damaged land into wooded areas, China has accomplished a great deal of reforestation. A comparison of the two countries' forest management legislation is required in order to assess the effectiveness of different tactics and draw conclusions for sustainable forest governance. This article will examine the concept of SFM, examine the effectiveness of forest management policies in China and Indonesia, and evaluate the lessons learnt from them using the most recent statistics and official papers from sources such as the FAO, UNEP, the World Bank, and the relevant government publications. In addition to evaluating forest management strategies, this study looks at how environmental communication—particularly social media activism—influences public support for SFM programs.
Development Communication Efforts by the Government of Eureunpalay Village, Cibalong Subdistrict, Tasikmalaya, in Addressing Unemployment
Unemployment is one of the primary issues in Eureunpalay Village, Cibalong Subdistrict, Tasikmalaya. Low education levels, limited access to skills training, and a lack of economic opportunities are the main contributing factors. The Eureunpalay Village Government implements development communication strategies to address unemployment through participatory and inclusive approaches. This study aims to analyze the development communication efforts carried out by the village government in tackling the unemployment problem. The research employs a descriptive qualitative approach with data collection techniques including observation, in-depth interviews, and document analysis. The results indicate that development communication is conducted through various strategies, such as village deliberations, utilization of social media, and community economic empowerment programs. The village government actively socializes programs such as cash-for-work initiatives, skills training, and the development of agrotourism-based village tourism in Pasir Hantap. Moreover, open and collaborative communication between the village government, the Village Consultative Body (BPD), and the community contributes significantly to the effectiveness of the implemented programs. The study concludes that effective development communication can enhance community involvement in efforts to reduce unemployment. Therefore, it is necessary to optimize village communication media, strengthen the communication capacity of village officials, and conduct regular evaluations of the communication strategies applied.
Crisis Communication in Journalism in Digital Daily Media: Renewable Energy Issues in Coverage Ahead of Indonesia's 2024 Elections
Environmental issues that are already on the discussion of rising sea levels and centimeters of land sinking per year, show the many things that must be done by all stakeholders to reduce the environmental problems that result from these issues. The importance of collective action by all stakeholders to reduce the negative impacts that arise. One issue that has high relevance in contributing solutions is the growing use of renewable energy. Renewable energy can be obtained from a variety of natural resources such as sun, water, wind, and geothermal that we can feel the existence of everyday in Indonesia. This context sparked the study of renewable energy issues in the coverage ahead of the 2024 Election, to identify whether the media in Indonesia has a media agenda to carry out crisis communication on the issue of renewable energy when the events of the presidential candidate debate on environmental issues are conveyed to the Indonesian people? The concept of Agenda setting became a reference in analyzing the news that appeared in several digital daily national media in Indonesia on the date of the debate related to renewable energy issues as one of the solutions to climate change, especially in Indonesia. A content analysis was conducted on the text that appeared in the news in Indonesian digital media on the date when the presidential debate related to environmental topics was held, the day before and the day after. The results showed that the media framed these issues with various approaches, ranging from negative, neutral, to positive framing. By highlighting environmental issues in the news surrounding the vice president debate, the media showed concern over the lack of substantial discussion from the candidates on these strategic issues.
The Effectiveness of Instagram Account @environment in Fulfilling Climate Change Information Needs in Indonesia
Every individual requires information daily, which is essential for decision-making and managing daily activities. Climate change has become a widely discussed topic due to its detrimental effects on the Earth, including deforestation, air pollution, water pollution, and global warming. Human activities, such as the use of fossil fuels and deforestation, play a significant role in accelerating climate change. Studies indicate that people in Indonesia are increasingly aware of climate change, though their understanding remains limited. Social media platforms, particularly Instagram, have emerged as vital tools for disseminating information about climate change. This study aims to evaluate the effectiveness of content from the Instagram account @environment in fulfilling the information needs of its followers in Indonesia regarding climate change. Grounded in concepts of communication effectiveness and climate change, the study adopts a descriptive quantitative approach within a positivist paradigm. The sample comprises 400 respondents who follow the @environment Instagram account in Indonesia. Data was gathered using a Google Form and analyzed using SPSS. The results of the descriptive statistical analysis indicate that the content shared by the Instagram account @environment is effective. Respondents find the content useful, reliable, and engaging. A simple linear regression analysis reveals that the effectiveness of social media content significantly influences the fulfillment of followers' information needs.
Environmental Activism Through Instagram (A Study of the Global Climate Strike Campaign by Greenpeace Indonesia)
Instagram is one of the social media products used by non-governmental organizations, Greenpeace Indonesia, in conducting the Global Climate Strike campaign. This study investigates the digital activism strategies employed by Greenpeace Indonesia in executing the Global Climate Strike campaign on Instagram. Adopting a descriptive qualitative research approach within a constructivist paradigm, the study gathered data through interviews and documentation. The research is guided by the concept of digital media and environmental activism, focusing on the dimensions of alert, amplify, and engage. Three interviewees contributed insights into Greenpeace Indonesia's communication practices, while documentations were used to support and validate the findings. The study's results indicate that Greenpeace Indonesia applied the three stages—alert, amplify, and engage—in their campaign. The alert stage served as an initial step to disseminate information, the amplify stage involved strategies to effectively communicate campaign messages to the public, and the engage stage facilitated the accommodation of public aspirations through social media interaction.
Copywriting Structure Based on Direct Persuasive in Instagram Posts of Hari Peduli Sampah Nasional 2024 Komunitas Ciliwung Depok
In the digital age, copywriting strategies also need to adapt to the popular trends and language among the target audience. Audiences on Instagram, especially the younger generation, are more interested in casual, interactive, and personalized language styles. Copywriting as a persuasive technique and communication strategy has become one of the most effective tools in the digital age, especially on platforms like Instagram. The copywriting structure consists of a headline, tagline (subheadline), body copy, and call to action (CTA), all of which will be integrated into one unit and encourage the audience to understand the message conveyed. The use and clarity of the copywriting structure on “Komunitas Ciliwung Depok” as an environmental care community in addition to having a direct existence, they also form a virtual-based community with an Instagram account. The content of the National Waste Care Day 2024 is the object of research that discusses the structure of copywriting; this is based on the consideration that the existence of waste is often a major problem for humans due to acts of indifference to the environment and ecosystems, especially river ecosystems which play a vital role for human life in fact. In this study, researchers used a qualitative approach with virtual observation techniques and documentation to collect data while in the field and peer debriefing to validate field findings (data). This ensured that the research results could be measured and were highly independent, not related to or affected by conditions that make this research biased.
Environmental Communication and Climate Change: A Critical Analysis
Climate change is a global challenge that requires effective environmental communication strategies to raise public awareness, drive community engagement, and influence policy. Environmental communication is a critical tool in addressing climate change, with its effectiveness dependent on strategic media framing, inclusive public engagement, and persuasive policy communication. Case studies such as the Indonesian Mangrove Restoration Program and the Fridays for Future movement highlight the transformative potential of culturally sensitive and digitally integrated strategies. This study analyzes the role of environmental communication in addressing climate change. Using a systematic literature review approach to analyze current research on environmental communication and climate change, the study focused on publications between 2015 and 2023 to ensure relevance. Keywords such as “environmental communication,” “climate change,” “public engagement,” and “media strategy” guided the search. Findings from the study showed that A total of 50 articles were selected based on their focus on communication strategies and climate action. The data were analyzed thematically, categorizing findings into key themes such as media framing, public engagement, and policy communication
Environmental Awareness Followers Instagram Account @zerowaste.id_official Regrading the #HabiskanMakananmu Campaign
This research begins with the amount of food waste that is increasing every year, to exceed the amount of plastic waste. Globally, food wasted gets 1.3 billion tonnes per year. In Indonesia, it is recorded that there will be 46.35 million tons of food waste in 2021, which if we calculate the wasted energy content, it should be able to provide decent food to 61-125 million people. This is an irony considering that the number of poor people in Indonesia is 26.50 million people. Therefore, the Zero Waste Indonesia Community Cares for the Environment launched a food waste- themed campaign, namely #HabiskanMakananmu. This campaign aims to invite people to finish the food they eat in order to reduce food waste. Based on the known background, the purpose of this study is to describe the level of environmental awareness of followers of the Instagram account @zerowaste.id_official related to the #HabiskanMakananmu campaign. This study uses a positivist paradigm with a quantitative descriptive approach. The unit of analysis in this study is individuals who are followers of the Instagram account @zerowaste.id_official with non- probability sampling technique and the method used is purposive sampling. This study uses one variable, namely environmental awareness related to the #HabiskanMakananmu campaign consisting of the dimensions of knowledge, attitude, and action. The result of the highest statement is on the dimension of knowledge, and the lowest statement is on the dimension of action, so based on the results it can be concluded that the environmental awareness of followers of the Instagram account @zerowaste.id_official is quite high in knowledge, but still low in attitudes and actions.
Communication Strategy in Coral Reef Conservation Program by NGO KPLB to Belitung Society
In order to see the strategic communication, it must be viewed from a variety of factors that influence the communication processes. These factors are communicators, messages, media to convey that message, communicant, and the effects that occur after the messages was delivered. I am interested in knowing the strategic communications made by the NGO KPLB in coral reef conservation program submitted to the Belitung coastal communities island. This research is a study of multimedia journalism, which describes how the relationship communication elements are communicators, messages, media, communicant, and effects create an effective communication process. The method used in this study is a descriptive qualitative approach. Data retrieval techniques include observation, interviews and documentation validity of the data was verified using s source triangulation. Communicators, message, media, communicant and effects are interrelated to create an effective communication process. The results reveal that proximity as a psychological factor is important to make a communicant interested in receiving the message. The existence of the message of economic change and alternative livelihood delivered lead to the fishermen readiness to participate in coral reef conservation program.
News Content Analysis of Sustainable Development Goals (SDGSs) Coverage at PT Astra International Tbk from a Media Relations Perspective
This study was conducted on the basis that a company's media relations ideally maintain good communication with the media. The SDGs that the company does are important things that the company needs to convey to the media. The purpose of this study is to identify what SDGs messages are covered by media in Indonesia. Indonesia became one of the countries that contributed and committed to the implementation of the SDGs program, which included private parties that became the focus of research through the SDGs coverage conducted by PT Astra International Tbk which always involved the role of the media. The concepts used in this study were those proposed by Cangara, namely communication strategies with 3 main dimensions, planning, implementation and evaluation and completeness of news content with 5W1H main dimensions. This study used a qualitative approach with content analysis methods. The results of this study suggest that the media tends to be incompletely reporting activities about SDGs. Only 28% of news corresponds to the concept of communication strategy and only 27% of news corresponds to the concept of completeness of news content. For the media involved in the coverage of SDGs activities carried out by PT Astra International Tbk, it must be complete in news writing consisting of planning, implementation, evaluation, and complete with 5W1H. If incomplete, it is feared that it can have an impact on the appearance of public perceptions that are not intact in understanding SDGs' activities. Media relations companies should be careful in choosing media with high credibility. Comprehensive media is one of the most credible media for the company. This study has the limitation of using only a qualitative approach, it is hoped that subsequent studies will use a quantitative approach with regard to the elements present in this study.
Discourse of Plastic Waste Awareness (Discourse Analysis on Instagram Account @zerowaste.id_official)
The mainstream media is no longer able to stand independently and cannot produce news content that is fair and transparent to the public. Nowadays, the media prioritizes content that can generate profits for themselves. One issue that is considered less profitable is the environmental issue, as some media outlets believe that it is not a popular topic for public discussion. According to data published by the Ministry of Environment and Forestry in February 2019, Indonesia generates at least 64 million tons of waste, including plastic waste. In contrast, the social media platform Instagram, which is considered effective in disseminating information, is being utilized by the environmental community, such as Zero Waste Indonesia, to promote awareness about plastic waste and implement the 5R principles (Reduce, Reuse, Recycle, Rot, Refuse) through the 30 Days Zero Waste Challenge. This research adopts a critical qualitative approach, employing Norman Fairclough's Critical Discourse Analysis and examining it from an environmental communication perspective. The findings of this research suggest that Zero Waste Indonesia collaborates with various institutions and brands that share the same objectives to produce their texts. The theme of the 30 Days Zero Waste Challenge, initiated in 2018, is built upon the prevailing social issue in Indonesia, which is the plastic waste emergency. Moreover, the Zero Waste Indonesia community has successfully implemented the 5R principles in society. Academically, it is recommended to further explore environmental issues on social media using the tools of discourse analysis to provide new sources of reading material. In practical terms, it is suggested that Zero Waste Indonesia expands its presence on other social media platforms and utilizes live streaming features to convey verbal messages about plastic waste awareness, making it easier for the general public to understand.
The Influence of Greenpeace.Id Social Advertising on Green Attitude
This study aims to determine how much influence greenpeace social advertising has on green attitude. Greenpeace is one of the Non-Governmental Organization (NGO) known for its efforts in promoting environmental awareness and nature protection. In the digital era, Greenpeace also uses social advertising to deliver environmental messages to a wider audience. This research uses a quantitative approach with a survey method to respondents who have seen advertisements from Greenpeace. Data will be collected through a questionnaire designed to measure the effect of social advertising on green attitude. The research is an explanatory type quantitative study with a positivist approach. The population used is a total of 30 million Intagram users and the sample uses a non-probability sampling method of purposive sampling with the Slovin formula with an error rate of 10%. The questionnaire was distributed to 100 respondents via google form and processed using SPSS version 29. Furthermore, the data was analyzed through simple linear regression test and coefficient of determination (R Square) test. The results of this study indicate that there is an influence of social advertising has an influence of 63.6% on travel interest and the rest is influenced by other factors outside the study. The hypothesis can be interpreted that Ha is rejected and Ha is accepted.
Framing Analysis of Online Media on Air Pollution in Jakarta Between Detik.com and Liputan 6.com
Air pollution in Jakarta has emerged as a critical environmental issue. This study employs a qualitative descriptive approach to analyze how Detik.com and Liputan 6.com, prominent online media platforms, frame the issue of air pollution in Jakarta. Utilizing Robert N. Entman's framing analysis, we explore the news narratives and perspectives presented by these media outlets. The comparative study aims to reveal distinct framing strategies and their implications for public understanding and policy discourse on Jakarta's air quality. Using a qualitative descriptive approach, we analyzed two online media outlets reporting on this issue. We employed Robert N. Entman's framing analysis to understand how online media frame news related to air pollution in Jakarta. This analysis was conducted to identify patterns in news, narratives, and opinions related to air pollution and its causes. Through a comparative study, the variables analyzed included media framing as variable X and the issue of air pollution as variable Y. By considering these variables, the analysis provides a deeper understanding of Jakarta's air pollution problem. This research compares the reporting approaches of the online media platforms Detik and Liputan6, discussing the environmental air pollution issue in Jakarta with the aim of producing relevant comparative data. The results of this analysis are expected to provide deeper insights into how online media construct and present information about air pollution. The understanding gained from the comparison between Detik and Liputan6 is hoped to raise public awareness and motivate more effective measures to tackle the air pollution problem in Jakarta.
Low Public Perspective on The Importance of a Sustainable Environment in The Environmental Journalism Polemic
Forest fires in Indonesia occur continuously every year, but coverage of these events has not been popular in the mass media. The purpose of this study was to identify the understanding of kumparan reporters about environmental journalism based on their knowledge and experience in reporting forest fires. To achieve this goal, this study uses an interpretive paradigm, a qualitative research approach, the unit of analysis chosen is the individual (kumparan reporter), data collection techniques are carried out with in-depth interviews (primary data) and reporting documentation written by the kumparan reporter (secondary data), Data analysis techniques are performed by reducing data, presenting data, and drawing conclusions. The concepts in this research are environmental journalism, reporters as news agents, reporters' understanding of reporting issues, and environmental journalism problems. A reporter' who understands in reporting forest fires is a reporter who knows the ideal coverage in accordance with environmental journalism and applies elements of environmental journalism namely ecology, social and economic development. The findings in this study indicate that only some of the elements of environmental journalism are known and applied by kumparan reporters, so it can be concluded that kumparan reporters do not understand in reporting forest fires. The misunderstanding arises from the knowledge and experience in carrying out the journalistic process, namely there is no separate environmental desk, there is a separation of angle determination from reporters and editors, and the educational background of reporters is not related to environmental knowledge. Reporters only understand environmental journalism from their experience in covering forest fires.
The Influence of Social Media as Fashion Communication Media on The Environment: Analysis of Consumer Behavior of Sekolah Tinggi Agama Buddha Nalanda Students
The Indonesian fashion industry is very vulnerable to the fast fashion problem because it follows endless trends. Despite increasing awareness of environmental impacts, the rise of fast fashion, characterized by cheap production, high consumption, and short clothing lifespans, has led to an increase in the amount of clothing thrown away. Rapidly changing trends and excessive consumption have significant environmental impacts. In the fast fashion industry, the concept of ready-to-wear emerged because trends changed so quickly. Through social media platforms, they can see various latest clothing styles, well-known clothing brands, and popular clothing ideas. Apart from the influence of social media, they can also easily get it from e-commerce. Social media such as TikTok and Instagram are often places where fashion trends spread. Many people easily observe the fashion trends that many people wear, so they feel they have to follow the latest trends to be considered modern. As a result, they are willing to spend money to look fashionable. The fast fashion phenomenon itself causes clothing production levels to become very high and models change every season. Every time fashion trends change, all stores and consumers in the fashion industry also change their fashion collections, resulting in textile waste and damaging the environment. One of the textile wastes produced by the fashion industry is polyester. This shows that dependence on polyester makes the fashion industry one of the highest polluters in the world, due to emissions from production processes and non- biodegradable waste. This research focuses on how the influence of social media as communication media about fast fashion helps students understand fast fashion on the environment. This research method uses quantitative research methods. A total of 100 respondents used data collection techniques using a questionnaire survey by distributing questionnaires to be filled out by Sekolah Tinggi Agama Buddha Nalanda students. The results of this research show that exposure to social media influence a person's clothing style and fast fashion trends can harm the environment.
Communication Strategies Within DKI Jakarta Government's Policy Aim to Address Waste Management Challenges Effectively
Waste remains a recurring issue in DKI Jakarta. This study investigates how the government communicates information regarding waste management to shape public perception on waste issues through media platforms, utilizing content analysis from social media and other online news sources. Agenda setting theory is employed to understand how the government prioritizes waste problems and the level of public attention towards these issues. The research methodology adopts a qualitative descriptive approach using secondary data sources through document analysis. Data was collected from social media posts containing keywords related to waste and its management over the past two years. The study findings indicate that the government has conducted various public education campaigns aimed at enhancing public awareness of the importance of effective waste management.
Strategic Communication in Promoting Environmental Sustainability: A Case Study of Alfamart's Campaign for Reusable Tote Bags
This case study examines Alfamart's strategic communication efforts to promote the use of reusable tote bags as part of their environmental sustainability initiative. Using qualitative data collected through semi-structured interviews with managers and customers, as well as document analysis, the study explores the effectiveness of Alfamart's communication strategies in raising awareness, shaping attitudes, and changing consumer behavior. The findings indicate that a well-coordinated multi- channel communication approach, integrating both online and offline methods, significantly increased customer awareness and knowledge about the environmental impact of plastic waste. This heightened awareness facilitated positive attitudinal changes and led to the adoption of reusable tote bags. The study also highlights the importance of incorporating customer feedback to refine and improve communication strategies continuously. Despite the overall success, challenges such as customer resistance due to convenience factors and logistical issues were identified, underscoring the need for ongoing communication efforts and operational adjustments. The results demonstrate the potential of strategic communication to promote environmental sustainability and drive meaningful behavior change.
Analysis of Clean Ocean Campaign Framing in Instagram Account Posts @pandulaut.id and @theoceancleanup
The sea is one of the most vital habitats for all life on Earth. Known as a beautiful expanse of blue full of mystery, the ocean also harbors a significant unseen threat: pollution. The greatest current focus of marine threats lies in plastic waste, with an annual deposition of 8 million tons of plastic pollution into the oceans. This pollution has immense impacts on marine life, ecosystems, and human health. The clean ocean campaign movement represents a powerful effort to raise awareness and encourage communities to preserve marine cleanliness for the future of our planet. This study aims to analyze the framing of posts from two Instagram accounts advocating for ocean cleanliness: @pandulaut.id and @theoceancleanup. Using a qualitative method and Robert Entman's framing analysis model, the study focuses on four elements: problem definition, diagnosis of causes, moral considerations, and problem solutions. The findings from the study indicate that throughout 2023, both Instagram accounts highlighted posts defining marine pollution as a significant threat to marine life. They also featured educational and motivational content to inspire viewers. This research specifically examines how these two accounts disseminate their campaigns to raise public awareness and promote actions to maintain the cleanliness and sustainability of marine ecosystems.
Implementation of Disaster Mitigation Introduction through Digital Video Media for Early Childhood at Kindergarten Melati 03 Menteng, Central Jakarta
The occurrence of many natural disasters is caused by both natural and non-natural factors, resulting in numerous casualties, environmental damage, financial losses, and psychological impacts. The importance of understanding disaster preparedness should be instilled from an early age, especially in children. This knowledge includes disaster mitigation strategies that encompass steps to reduce risks before, during, and after disasters. Therefore, this research will examine the implementation of visual learning in early childhood, particularly at Kindergarten Melati 03 Menteng, Central Jakarta, concerning disaster mitigation. This study utilizes qualitative methods to provide factual and in-depth descriptions of the research findings. The subjects of this study are 10 kindergarten children and teachers/educators at Kindergarten Melati 03 Menteng, Central Jakarta. The research findings indicate that digital media in the form of videos can be used as a learning resource to introduce flood disaster mitigation to young children. Children gain better understanding of flood disasters and their risk factors after viewing digital video learning media. The development of flood disaster mitigation programs in the form of digital video learning media has been shown to enhance knowledge and foster early disaster responsiveness among young children. The implementation of disaster mitigation programs through video learning offers several benefits, including easy accessibility, user-friendliness, general applicability, and suitability for various settings.
Brand Sustainability Development Goals Through the #SekarangUntukMasaDepan Message at PT Bank CIMB Niaga Tbk Regarding SDGs Program from the Perspective of Internal Audience
SDGs stands for Sustainable Development Goals, a set of objectives adopted by the UN in 2015 to achieve global sustainability by 2030. In fact, Indonesia still falls significantly short of UNDP standards in achieving the 17 SDGs. Additionally, awareness of SDGs among Indonesian society remains low, and the government is perceived as lacking in educating about SDGs. Indonesia implements SDGs programs through the Financial Services Authority (OJK), under government oversight, mandating participation in SDGs activities. OJK views Indonesia's Sustainable Finance Initiative (IKBI) as a genuine commitment from the banking industry. The research aims to understand PT Bank CIMB Niaga Tbk's Sustainable Development Goals branding efforts in creating internal branding through the #SekarangUntukMasaDepan message. This study employs a post-positivist paradigm with a descriptive qualitative approach, focusing on CIMB Niaga's internal branding of SDGs through the #SekarangUntukMasaDepan message via interviews and observations. Research findings indicate that CIMB Niaga has engaged in internal branding through the #SekarangUntukMasaDepan message, utilizing SDGs programs such as Start Small, Here for Everywhere, and Experimental events related to SDGs branding.
The Influence of TikTok Pandawara Group Media Exposure on Increased Environmental Awareness Among University of Pancasila Students
Social media facilitates interaction among people through various social activities such as communication and content sharing. TikTok is currently popular among the public. Pandawara Group, an environmentally conscious community, uses TikTok to spread environmental awareness through videos. This study aims to evaluate the influence of TikTok content from Pandawara Group on the environmental awareness of Universitas Pancasila students. The research method used is quantitative with a positivist paradigm and an explanatory research type. The sample involves 100 active students from Pancasila University for the 2023/2024 period, using linear regression for data analysis. The results show a significant influence between exposure to Pandawara Group's TikTok content and the increase in environmental awareness among students. This study highlights the importance of TikTok in shaping environmental awareness among students. Informative and inspiring content from Pandawara Group significantly contributes to the increase in environmental awareness. Environmental campaigns through social media like TikTok have proven effective in raising environmental awareness. These findings emphasize the need for active roles of organizations and individuals in using social media as a tool for education and inspiration regarding environmental issues.
The Relationship between the Effectiveness of the #KerenTanpaNyampah Social Marketing Campaign and Green Brand Image Among @Thebodyshopindo.impact Instagram Followers
The social marketing campaign aims to achieve a social goal, one of which is an environmental issue. As known, the accumulation of waste is due to excessive use of plastic, leading to an increasing waste presence each year. In response, The Body Shop Indonesia endeavors to address this by strengthening its commitment to environmental issues through the #KerenTanpaNyampah campaign. The Body Shop utilizes Instagram as a platform to disseminate its social marketing campaign message. The campaign aims to foster a green brand image for The Body Shop in the eyes of its audience. The objective of this study is to examine the Relationship between the Effectiveness of the #KerenTanpaNyampah Social Marketing Campaign and Green Brand Image. This research adopts a positivist paradigm with a quantitative approach, conducted by distributing online questionnaires via direct messages to 376 followers of the @thebodyshopindo.impact Instagram account. The findings indicate a strong correlation between Variable X (Effectiveness of the Social Marketing Campaign) and Variable Y (Green Brand Image). Therefore, it can be concluded that the Effectiveness of the Social Marketing Campaign significantly and positively influences Green Brand Image.