International Journal of Environmental Communication (ENVICOMM)

The Influence of Greenpeace.Id Social Advertising on Green Attitude

Aditya Widodarjo — 2023-12-28

This study aims to determine how much influence greenpeace social advertising has on green attitude. Greenpeace is one of the Non-Governmental Organization (NGO) known for its efforts in promoting environmental awareness and nature protection. In the digital era, Greenpeace also uses social advertising to deliver environmental messages to a wider audience. This research uses a quantitative approach with a survey method to respondents who have seen advertisements from Greenpeace. Data will be collected through a questionnaire designed to measure the effect of social advertising on green attitude. The research is an explanatory type quantitative study with a positivist approach. The population used is a total of 30 million Intagram users and the sample uses a non-probability sampling method of purposive sampling with the Slovin formula with an error rate of 10%. The questionnaire was distributed to 100 respondents via google form and processed using SPSS version 29. Furthermore, the data was analyzed through simple linear regression test and coefficient of determination (R Square) test. The results of this study indicate that there is an influence of social advertising has an influence of 63.6% on travel interest and the rest is influenced by other factors outside the study. The hypothesis can be interpreted that Ha is rejected and Ha is accepted.

Discourse of Plastic Waste Awareness (Discourse Analysis on Instagram Account @zerowaste.id_official)

Firli Daffa Satiya — 2023-12-28

The mainstream media is no longer able to stand independently and cannot produce news content that is fair and transparent to the public. Nowadays, the media prioritizes content that can generate profits for themselves. One issue that is considered less profitable is the environmental issue, as some media outlets believe that it is not a popular topic for public discussion. According to data published by the Ministry of Environment and Forestry in February 2019, Indonesia generates at least 64 million tons of waste, including plastic waste. In contrast, the social media platform Instagram, which is considered effective in disseminating information, is being utilized by the environmental community, such as Zero Waste Indonesia, to promote awareness about plastic waste and implement the 5R principles (Reduce, Reuse, Recycle, Rot, Refuse) through the 30 Days Zero Waste Challenge. This research adopts a critical qualitative approach, employing Norman Fairclough's Critical Discourse Analysis and examining it from an environmental communication perspective. The findings of this research suggest that Zero Waste Indonesia collaborates with various institutions and brands that share the same objectives to produce their texts. The theme of the 30 Days Zero Waste Challenge, initiated in 2018, is built upon the prevailing social issue in Indonesia, which is the plastic waste emergency. Moreover, the Zero Waste Indonesia community has successfully implemented the 5R principles in society. Academically, it is recommended to further explore environmental issues on social media using the tools of discourse analysis to provide new sources of reading material. In practical terms, it is suggested that Zero Waste Indonesia expands its presence on other social media platforms and utilizes live streaming features to convey verbal messages about plastic waste awareness, making it easier for the general public to understand.

News Content Analysis of Sustainable Development Goals (SDGSs) Coverage at PT Astra International Tbk from a Media Relations Perspective

Jihan Aqilah Febianty — 2023-12-28

This study was conducted on the basis that a company's media relations ideally maintain good communication with the media. The SDGs that the company does are important things that the company needs to convey to the media. The purpose of this study is to identify what SDGs messages are covered by media in Indonesia. Indonesia became one of the countries that contributed and committed to the implementation of the SDGs program, which included private parties that became the focus of research through the SDGs coverage conducted by PT Astra International Tbk which always involved the role of the media. The concepts used in this study were those proposed by Cangara, namely communication strategies with 3 main dimensions, planning, implementation and evaluation and completeness of news content with 5W1H main dimensions. This study used a qualitative approach with content analysis methods. The results of this study suggest that the media tends to be incompletely reporting activities about SDGs. Only 28% of news corresponds to the concept of communication strategy and only 27% of news corresponds to the concept of completeness of news content. For the media involved in the coverage of SDGs activities carried out by PT Astra International Tbk, it must be complete in news writing consisting of planning, implementation, evaluation, and complete with 5W1H. If incomplete, it is feared that it can have an impact on the appearance of public perceptions that are not intact in understanding SDGs' activities. Media relations companies should be careful in choosing media with high credibility. Comprehensive media is one of the most credible media for the company. This study has the limitation of using only a qualitative approach, it is hoped that subsequent studies will use a quantitative approach with regard to the elements present in this study.

Communication Strategy in Coral Reef Conservation Program by NGO KPLB to Belitung Society

Ade Afrilian Saputra — 2023-12-28

In order to see the strategic communication, it must be viewed from a variety of factors that influence the communication processes. These factors are communicators, messages, media to convey that message, communicant, and the effects that occur after the messages was delivered. I am interested in knowing the strategic communications made by the NGO KPLB in coral reef conservation program submitted to the Belitung coastal communities island. This research is a study of multimedia journalism, which describes how the relationship communication elements are communicators, messages, media, communicant, and effects create an effective communication process. The method used in this study is a descriptive qualitative approach. Data retrieval techniques include observation, interviews and documentation validity of the data was verified using s source triangulation. Communicators, message, media, communicant and effects are interrelated to create an effective communication process. The results reveal that proximity as a psychological factor is important to make a communicant interested in receiving the message. The existence of the message of economic change and alternative livelihood delivered lead to the fishermen readiness to participate in coral reef conservation program.

Environmental Awareness Followers Instagram Account @zerowaste.id_official Regrading the #HabiskanMakananmu Campaign

Tania Fathin Dwimaya — 2023-12-28

This research begins with the amount of food waste that is increasing every year, to exceed the amount of plastic waste. Globally, food wasted gets 1.3 billion tonnes per year. In Indonesia, it is recorded that there will be 46.35 million tons of food waste in 2021, which if we calculate the wasted energy content, it should be able to provide decent food to 61-125 million people. This is an irony considering that the number of poor people in Indonesia is 26.50 million people. Therefore, the Zero Waste Indonesia Community Cares for the Environment launched a food waste- themed campaign, namely #HabiskanMakananmu. This campaign aims to invite people to finish the food they eat in order to reduce food waste. Based on the known background, the purpose of this study is to describe the level of environmental awareness of followers of the Instagram account @zerowaste.id_official related to the #HabiskanMakananmu campaign. This study uses a positivist paradigm with a quantitative descriptive approach. The unit of analysis in this study is individuals who are followers of the Instagram account @zerowaste.id_official with non- probability sampling technique and the method used is purposive sampling. This study uses one variable, namely environmental awareness related to the #HabiskanMakananmu campaign consisting of the dimensions of knowledge, attitude, and action. The result of the highest statement is on the dimension of knowledge, and the lowest statement is on the dimension of action, so based on the results it can be concluded that the environmental awareness of followers of the Instagram account @zerowaste.id_official is quite high in knowledge, but still low in attitudes and actions.