Analysis of the Relationship Between Consumer-Based Brand Equity, Experiential Marketing, Customer Satisfaction, and Customer Loyalty at Starbucks Coffee in Karawang. JRB-Jurnal Riset Bisnis, [S. l.], v. 4, n. 1, p. 58–69, 2020. DOI: 10.35814/jrb.v4i1.1692. Disponível em: https://journal.univpancasila.ac.id/index.php/jrb/article/view/1692. Acesso em: 23 aug. 2025.