Analisis Pengaruh Daya Tarik Iklan, Kualitas Pesan Iklan dan Frekuensi Penayangan Iklan Terhadap Efektivitas Iklan TV Tokopedia. JRB-Jurnal Riset Bisnis, [S. l.], v. 2, n. 2, p. 95–101, 2019. DOI: 10.35814/jrb.v2i2.402. Disponível em: https://journal.univpancasila.ac.id/index.php/jrb/article/view/402. Acesso em: 23 aug. 2025.