PENGARUH WORD OF MOUTH (WOM) DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE VIVO MELALUI BRAND IMAGE. JRB-Jurnal Riset Bisnis, [S. l.], v. 6, n. 1, p. 76–86, 2022. DOI: 10.35814/jrb.v6i1.3520. Disponível em: https://journal.univpancasila.ac.id/index.php/jrb/article/view/3520. Acesso em: 23 aug. 2025.