Antecedent and Consequences of Customer Engagement in Social Media Content: A Study Of Beauty Product Marketplace Marketing Activities in Instagram. JRB-Jurnal Riset Bisnis, [S. l.], v. 7, n. 1, p. 53–61, 2023. DOI: 10.35814/jrb.v7i1.5260. Disponível em: https://journal.univpancasila.ac.id/index.php/jrb/article/view/5260. Acesso em: 23 aug. 2025.