PENGARUH KUALITAS, HARGA, EWOM, DAN CITRA MEREK TERHADAP MINAT BELI KONSUMEN UMKM KULINER. Jurnal Riset Bisnis, [S. l.], v. 8, n. 2, p. 330–345, 2025. DOI: 10.65179/jrb.2025.8631. Disponível em: https://journal.univpancasila.ac.id/index.php/jrb/article/view/8631. Acesso em: 16 nov. 2026.