Pengaruh Kualitas, Harga, eWOM, dan Citra Merek Terhadap Minat Beli Konsumen UMKM Kuliner. JRB-Jurnal Riset Bisnis, [S. l.], v. 8, n. 2, p. 330–345, 2025. DOI: 10.35814/y4m8jp39. Disponível em: https://journal.univpancasila.ac.id/index.php/jrb/article/view/8631. Acesso em: 23 aug. 2025.