Aziz, Akbar Al, and Kurniawati. 2024. “Pengaruh Social Media Marketing Dan Brand Experience Terhadap Purchase Intention Produk Fesyen Dengan Moderasi Brand Equity”. JRB-Jurnal Riset Bisnis 8 (1), 40-54. https://doi.org/10.35814/jrb.v8i1.7098.