“Pengaruh Kualitas, Harga, EWOM, Dan Citra Merek Terhadap Minat Beli Konsumen UMKM Kuliner”. Jurnal Riset Bisnis, vol. 8, no. 2, Apr. 2025, pp. 330-45, https://doi.org/10.65179/jrb.2025.8631.