Aziz, A. A., and Kurniawati. “Pengaruh Social Media Marketing Dan Brand Experience Terhadap Purchase Intention Produk Fesyen Dengan Moderasi Brand Equity”. JRB-Jurnal Riset Bisnis, Vol. 8, no. 1, Oct. 2024, pp. 40-54, doi:10.35814/jrb.v8i1.7098.