Analysis of the Relationship Between Consumer-Based Brand Equity, Experiential Marketing, Customer Satisfaction, and Customer Loyalty at Starbucks Coffee in Karawang. Jurnal Riset Bisnis [Internet]. 2020 Oct. 31 [cited 2025 Aug. 23];4(1):58-69. Available from: https://journal.univpancasila.ac.id/index.php/jrb/article/view/1692