Pengaruh Kualitas, Harga, eWOM, dan Citra Merek Terhadap Minat Beli Konsumen UMKM Kuliner. JRB [Internet]. 2025 Apr. 30 [cited 2026 Sep. 30];8(2):330-45. Available from: https://journal.univpancasila.ac.id/index.php/jrb/article/view/8631