PENGARUH ELECTRONIC WORD OF MOUTH, CELEBRITY ENDORSER, DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK DESSERT BOX BITTERSWEET BY NAJLA. JIMP : Jurnal Ilmiah Manajemen Pancasila, [S. l.], v. 4, n. 2, p. 138–149, 2024. DOI: 10.35814/jimp.v4i2.7173. Disponível em: https://journal.univpancasila.ac.id/index.php/JIMP/article/view/7173. Acesso em: 23 aug. 2025.