PENGARUH HARGA, INOVASI, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK IPHONE 15. JIMP : Jurnal Ilmiah Manajemen Pancasila, [S. l.], v. 6, n. 2, p. 144–159, 2026. DOI: 10.65179/jimp.2026.10015. Disponível em: https://journal.univpancasila.ac.id/index.php/JIMP/article/view/10015. Acesso em: 18 oct. 2026.