ANALISIS PENGELOLAAN USAHA KARYAWAN DALAM  MEMPENGARUHI PERSONAL BALANCED SCORECARD  PERUSAHAAN TV BERBAYAR

Iqbal Ramadhan Iqbal; Bambang  Purwoko; Antonius W. Sumarlin W. Sumarlin

Iqbal Ramadhan Iqbal Sekolah Pascasarjana Universitas Pancasila
Bambang Purwoko Sekolah Pascasarjana Universitas Pancasila
Antonius W. Sumarlin W. Sumarlin Sekolah Pascasarjana Universitas Pancasila

Keywords: Usaha, Kompetensi, Aktualisasi Diri

Abstract

The purpose of this research is to analyze by function business influence sales force employees
advertising workers at the level of account executive of personal balanced scorecard pay-tv
company. The research was conducted in Indonesia's pay-tv industry, PT MNC with its MNC
Channels business unit. The sampling technique was done by accidental sampling. Analysis of data
use the Structural Equation Model (SEM) with data processing using SMART PLS3. The result
showed that there is a positive connection between effort and personal balanced scorecard. The
relationship indicates that working hard, work smart, open to receive advice, and results clear can
increase the personal balanced scorecard.The higher effort was the higher personal also balanced
scorecard salesperson