“PENGARUH BAURAN PEMASARAN,  KUALITAS  PELAYANAN, DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN YANG DIMEDIASI REPUTASI PERUSAHAAN DAN  PERSEPSI PERUSAHAAN”  (STUDI KASUS PADA PT. NAWAKARA BANGUN NUSANTARA)

Dymitri  Hani; Fahruddin Salim; Widarto  Rachbini

Dymitri Hani Sekolah Pascasarjana Universitas Pancasila
Fahruddin Salim Sekolah Pascasarjana Universitas Pancasila
Widarto Rachbini Sekolah Pascasarjana Universitas Pancasila

Keywords: Marketing Mix, Service Quality, Customer Value, Company Reputation, Company Perception, and Customer Satisfaction

Abstract

This study aims to analyze the Effect of Marketing Mix, Service Quality, and Customer Value on Customer Satisfaction Mediated by Company Reputation and Company Perception (Case Study at PT. Nawakara Bangun Nusantara). The research population is the customers of PT. Nawakara Bangun Nusantara totaled 76 customers. This type of quantitative research using a questionnaire. Methods of data analysis using Structural Equation Modeling (SEM) Partial Least Square (PLS).