Pengaruh E-Logistics terhadap Kepuasan Pelanggan Marketplace Lazada

  • Annisa Megaswara Manajemen, Sekolah Pasca Sarjana, Universitas Pendidikan Indonesia
  • Ratih Hurriyati Manajemen, Sekolah Pasca Sarjana, Universitas Pendidikan Indonesia
  • Puspo Dewi Dirgantari Manajemen, Sekolah Pasca Sarjana, Universitas Pendidikan Indonesia
DOI: https://doi.org/10.35814/jrb.v3i2.1211
Abstract views: 1144 | .pdf downloads: 2369
Keywords: E-Logistics, Customer Satisfaction

Abstract

This research aimed to obtain (1) an overview of e-logistics on Marketplace Lazada, (2) an overview of customer satisfaction on Marketplace Lazada, (3) the amount of influence of e-logistics towards customer satisfaction on Marketplace Lazada. Research method used is explanatory survey The sample used in this research are 70 respondents. Data analysis technique used is simple linear regression by using computer software which is SPSS 24.0 for Windows. The result of this research shows that eulogistic is in a high category, also customer satisfaction in a high category. E-logistics has a positive influence and significant towards customer satisfaction.

Published
2020-04-23
How to Cite
Megaswara, A., Hurriyati, R., & Dewi Dirgantari, P. (2020). Pengaruh E-Logistics terhadap Kepuasan Pelanggan Marketplace Lazada. JRB-Jurnal Riset Bisnis, 3(2), 106-111. https://doi.org/10.35814/jrb.v3i2.1211
Issue
Vol 3 No 2 (2020): April
Section
Articles