Pengaruh Social Media Marketing Dan Brand Experience Terhadap Purchase Intention Produk Fashion Dengan Moderasi Brand Equity. JRB-Jurnal Riset Bisnis, [S. l.], v. 8, n. 1, p. 40–54, 2024. DOI: 10.35814/jrb.v8i1.7098. Disponível em: https://journal.univpancasila.ac.id/index.php/jrb/article/view/7098. Acesso em: 23 aug. 2025.