ANALISIS INOVASI DAN PENILAIAN PRODUK TERBARU GLAD2GLOW TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI E-COMMERCE SHOPEE. Jurnal Riset Bisnis, [S. l.], v. 10, n. 1, p. 98–118, 2026. DOI: 10.65179/tkejrr32. Disponível em: https://journal.univpancasila.ac.id/index.php/jrb/article/view/9948. Acesso em: 5 nov. 2026.