“Pengaruh Social Media Marketing Dan Brand Experience Terhadap Purchase Intention Produk Fashion Dengan Moderasi Brand Equity”. Jurnal Riset Bisnis 8, no. 1 (October 29, 2024): 40–54. Accessed October 1, 2026. https://journal.univpancasila.ac.id/index.php/jrb/article/view/7098.