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Pengaruh Social Media Marketing Dan Brand Experience Terhadap Purchase Intention Produk Fashion Dengan Moderasi Brand Equity. Jurnal Riset Bisnis [Internet]. 2024 Oct. 29 [cited 2025 Aug. 23];8(1):40-54. Available from: https://journal.univpancasila.ac.id/index.php/jrb/article/view/7098