TOURIST VILLAGE INNOVATION IN CREATING MANAGEMENT AND SUSTAINABLE MARKETING
DOI:
https://doi.org/10.35814/tourism.v11i2.5392
Abstract views: 468 | pdf downloads: 585
Abstract views: 468 | pdf downloads: 585
Keywords:
Tourist Village, Innovation, Tourism, Marketing, Management, Tourist Village, Innovation, Tourism, Marketing, Management
Abstract
The development of tourism in Indonesia is encouraging news. This condition can be seen from the many tourism potentials, such as culture, crafts, culinary, and community activities within the frame of a tourist village. Changes in tourist behavior from mass tourism to alternative tourism provide opportunities for developing tourist villages. However, many tourist villages are still experiencing problems and need to provide benefits to the community. Several issues, such as legality, attractiveness, and marketing, to disagreements with other parties. This study aims to investigate the management of outstanding tourist villages. Qualitative methods combined with innovative diffusion instruments were used in this study. Several remarkable tourist villages were selected to be the objects of this research, including the tourist villages: Tinalah, Importantsari, and Nlanggeran. They collected data in this study using semi-structured interviews. Research informants are several managers of tourist villages and tourists who are visiting. The stages of data analysis in this study used the Miles Huberman method, including data transcription, reduction, coding, categorization, and conclusion. The research findings proved that the managers of outstanding tourist villages constantly innovate. Several innovation diffusion instruments are used as a guide, including innovation, communication channels, time, and legitimacy. The importance of organizations to present innovation is one of the requirements for sustainable management and marketing.
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Lesar, L., & Weaver, D. (2021). A Diffusion Perspective on the Discontinuance of Sustainable Tourism Quality Control Tools. Journal of Travel Research. https://doi.org/10.1177/00472875211017232
Ludiyanto, A. (2022). Sejumlah Desa Wisata di Karanganyar Terancam Tutup Karena Hal Ini. Solopos.com. https://www.solopos.com/sejumlah-desa-wisata-di-karanganyar-terancam-tutup-karena-hal-ini-1326038
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Moreno-Luna, L., Robina-Ramírez, R., Sánchez, M. S. O., & Castro-Serrano, J. (2021). Tourism and sustainability in times of covid-19: The case of Spain. International Journal of Environmental Research and Public Health, 18(4), 1–22. https://doi.org/10.3390/ijerph18041859
Mowforth, M., & Munt, I. (2015). Tourism and sustainability: Development, globalisation and new tourism in the Third World: Fourth edition (p. 456). https://doi.org/10.4324/9781315795348
Muhammad, D., Hanggraito, A. A., Anshori, H. A., & Aisyahdi, nahda F. (2020). Kajian Klasifikasi desa Wisata kabupaten Sleman. Dinas Pariwisata Kabupaten Sleman.
Navarrete, S. D. S., Borini, F. M., & Avrichir, I. (2020). Environmental upgrading and the United Nations Sustainable Development Goals. Journal of Cleaner Production, 264, 121563. https://doi.org/10.1016/j.jclepro.2020.121563
Nave, A., do Paço, A., & Duarte, P. (2021). A systematic literature review on sustainability in the wine tourism industry: Insights and perspectives. International Journal of Wine Business Research. https://doi.org/10.1108/IJWBR-09-2020-0046
Neupane, R., Anup, K. C., Aryal, M., & Rijal, K. (2021). Status of ecotourism in Nepal: A case of Bhadaure-Tamagi village of Panchase area. Environment, Development and Sustainability. https://doi.org/10.1007/s10668-021-01317-z
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Nuryakin, & Priyo, J. S. (2018). Service quality, trust and customer loyalty: The role of customer satisfaction at the hotel services industry in Indonesia. Quality - Access to Success, 19(166), 50–55. Scopus.
OECD. (2018, March 8). OECD Tourism Trends and Policies 2018. https://www.oecd-ilibrary.org/urban-rural-and-regional-development/oecd-tourism-trends-and-policies-2018_tour-2018-en
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Parra-Lopez, E., Martínez-gonzález, J. A., & Chinea-Martin, A. (2018). Drivers of the formation of e-loyalty towards tourism destinations. European Journal of Management and Business Economics, 27(1), 66–82. https://doi.org/10.1108/EJMBE-11-2017-0050
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Rogers, E. M. (1983). Diffusion of innovations (3rd ed). Free Press ; Collier Macmillan.
Rondović, B., Djuričković, T., & Kašćelan, L. (2019). Drivers of e-business diffusion in tourism: A decision tree approach. Journal of Theoretical and Applied Electronic Commerce Research, 14(1), 30–50. https://doi.org/10.4067/S0718-18762019000100104
Ryan, I., Myers, B., & Mooney, S. (2020). Leader development: A pathway for social change? Leadership, 1742715020980295. https://doi.org/10.1177/1742715020980295
Salindri, Y. A., Sulistyo, A., Annisa, R. N., Hadianto, F., & Arifkusuma, M. B. (2022). Pemberdayaan UKM YAD Blangkon Yogyakarta Melalui Pemasaran Berbasis Digital Sebagai Upaya Menembus Pasar Global. Jurnal Inovasi dan Pengabdian Masyarakat Indonesia, Vol.1No. 4, 41–46.
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Published
2023-12-31
How to Cite
Buchori, A., Agung Sulistyo, Tri Eko Yudiandri, M Bangga Arifkusuma, Fakhrul Hadianto, Elvis Aguilera, & Indra Saputra. (2023). TOURIST VILLAGE INNOVATION IN CREATING MANAGEMENT AND SUSTAINABLE MARKETING. Journal of Tourism Destination and Attraction , 11(2), 89-100. https://doi.org/10.35814/tourism.v11i2.5392
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