ADVANCING TOURISM THROUGH CULTURE AND INNOVATION BASED EVENTS

  • M. Jia ulhaq UIN Sunan Kalijaga Yogyakarta
  • Hasna Fillari Sofia UIN Sunan Kalijaga Yogyakarta
DOI: https://doi.org/10.35814/tourism.v12i1.6496
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Abstract

Event tourism plays a crucial role in promoting cultural preservation, economic growth, and community development. The case study of Pasar Kangen exemplifies how an event-based approach can revitalize traditional markets, foster cultural appreciation, and contribute to the local economy. Overall, this research offers insights into new perspectives on ceremonial tourism at Pasar Kangen, providing a unique ambiance during the event. This study employs a descriptive qualitative research method. The findings of this research are as follows: first, event tourism has emerged as a new model in local community development. Second, Pasar Kangen can be considered a new destination within the tourism concept. Pasar Kangen successfully combines culture, cuisine, attractions, and nostalgic experiences into a cohesive whole that attracts visitors, both local and international. Market-based event tourism like Pasar Kangen offers an alternative in developing the tourism sector while preserving local values and leveraging the uniqueness of local cultural traditions.

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Published
2024-06-28
How to Cite
M. Jia ulhaq, & Hasna Fillari Sofia. (2024). ADVANCING TOURISM THROUGH CULTURE AND INNOVATION BASED EVENTS. Journal of Tourism Destination and Attraction , 12(1), 25-38. https://doi.org/10.35814/tourism.v12i1.6496