FAKTOR KUNCI KEBERHASILAN TEACHING FACTORY KEBUN INOVASI POLIJE SEBAGAIDESTINASI AGROWISATA KAMPUS MENGGUNAKAN MODEL IPA-KANO

Peni Arianita Wardani; Muhamad Farhan; Nur Afni Rachman; Meiga Rahmanita; Astrid Hidayanti Ananda Putri

doi:10.35814/0v6nhb10

Penulis

Peni Arianita Wardani Politeknik Negeri Jember https://orcid.org/0000-0001-8321-8942
Muhamad Farhan Politeknik Negeri Jember
Nur Afni Rachman Politeknik Negeri Jember
Meiga Rahmanita Politeknik Negeri Jember
Astrid Hidayanti Ananda Putri Politeknik Negeri Jember

DOI:

https://doi.org/10.35814/0v6nhb10

Kata Kunci:

Key Success Factors, Campus Agrotourism Destination, IPAKANO Model

Abstrak

Kebun Inovasi Teaching Factory, developed by Politeknik Negeri Jember (Polije), serves as a campus agrotourism destination that has demonstrated growth in both tourist satisfaction and visitation rates. This study examines the
key success factors of Kebun Inovasi Teaching Factory as a preliminary step toward formulating future development policies. Data were collected through questionnaires evaluating fifteen service attributes, structured according to the 4A framework of tourism: Attraction, Amenities, Accessibility, and Ancillary. The respondents comprised students, representing a key target market for campus agrotourism. The analysis employed an integrated IPA-KANO model to derive comprehensive insights. Findings reveal that improvements are needed in the uniqueness of the plant collection, transportation availability, and accessibility of the parking area. Essential attributes to be maintained include tour packages, tourist engagement, signage, tour guide availability, and facility provision. Furthermore, the development of potential attributes, such as accommodation availability, information barcodes, and thematic events, is recommended to enhance the competitiveness of Kebun Inovasi Teaching Factory as a premier campus agrotourism destination in Polije.

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