Universitas Milik Perusahaan sebagai Strategi Talent Pooling: Peluang atau Tantangan?
DOI:
https://doi.org/10.35814/mindset.v12i01.1555Kata Kunci:
universitas milik perusahaan, ketertarikan organisasi, talent poolAbstrak
Beberapa perusahaan di Indonesia membuat universitas sebagai bagian dari bisnis unitnya. Selain bertujuan untuk mendidik generasi muda, universitas yang dimiliki perusahaan atau company-owned university juga berusaha untuk mendapatkan talenta muda ke dalam perusahaan. Oleh karena itu karyawan senior sering diberikan tugas untuk membagikan ilmu di universitas milik perusahaan tersebut. Walau begitu strategi ini dapat menjadi berbahaya jika lulusan universitas bergabung ke perusahaan pesaing. Penelitian ini bertujuan untuk melihat apakah universitas milik perusahaan menjadi strategi yang baik untuk mencari talenta baru. Konstruk yang digunakan dalam penelitian ini adalah ketertarikan organisasi; sikap positif seseorang terhadap organisasi. Metode kuantitatif digunakan dalam penelitian ini. Sebanyak 474 mahasiswa (178 laki-laki dan 296 perempuan) menjadi responden dalam penelitian dan dibagi menjadi dua kelompok; mereka yang berkuliah di universitas milik perusahaan dan mereka yang berkuliah di universitas lain. Teknik analisa uji beda t-test digunakan untuk membedakan dua kelompok tersebut. Hasil penelitian menunjukkan perbedaan yang signifikan antara mahasiswa di universitas milik perusahaan (M=54,07 SD= 7,937) dan mahasiswa universitas lain (M=51,69 SD= 7,716); t(472)= 3,309; p=0,001. Hasil ini menunjukkan bahwa mahasiswa yang berkuliah di universitas milik perusahaan lebih tertarik untuk bekerja di perusahaan yang mendirikan universitas tersebut daripada mahasiswa yang berkuliah di universitas lain.
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