Ketika Bermedia Sosial Mengganggu Komunikasi Interpersonal: Studi Korelasi pada Karyawan Generasi Y
DOI:
https://doi.org/10.35814/mindset.v9i02.730Kata Kunci:
frekuensi penggunaan media sosial, komunikasi interpersonal, karyawan, generasi YAbstrak
Generasi Y merupakan generasi yang memiliki kecakapan dalam penggunaan teknologi, termasuk dalam penggunaan media sosial. Dalam penggunaannya, generasi Y menghabiskan lebih banyak waktunya untuk mengakses media sosial dibandingkan generasi sebelumnya. Penggunaan media sosial yang telalu sering dapat mengakibatkan hilangnya kemampuan berinteraksi secara langsung. Fenomena menunjukkan bahwa generasi Y mengalami kesulitan dalam berkomunikasi serta kurang memiliki pendekatan yang kurang pantas ketika berbicara. Penelitian ini bertujuan untuk mengetahui hubungan frekuensi penggunaan media sosial dengan komunikasi interpersonal pada karyawan generasi Y. Sampel dalam penelitian ini adalah 131 karyawan generasi Y berusia 22-38 tahun yang bekerja di DKI Jakarta dan memiliki media sosial lebih dari satu. Penelitian ini menggunakan alat ukur The Media and Technology Usage and Attitude Scale (Rosen, 2013) dan Interpersonal Communication Inventory (Graham, 1998) yang telah diadaptasi. Hasil uji korelasi menunjukkan bahwa frekuensi penggunaan media sosial memiliki hubungan negatif yang signifikan dengan dimensi awareness of others pada komunikasi interpersonal. Namun, frekuensi penggunaan media sosial tidak memiliki hubungan dengan kedua dimensi yang lainnya pada komunikasi interpersonal, yaitu awareness of self & self disclosure dan coping with feeling & differences.
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