PENERAPAN TOURISM MARKETING 3.0 PADA DESA WISATA TINALAH DALAM UPAYA MENINGKATKAN KUALITAS PRODUK WISATA
Case Study : Dewi Tinalah Touris Attraction
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Abstract
Technology change, political legal change, economic change, socio-culture change and Market change are instrument in tourism marketing 3.0 have been used by tourism in the world. The number of tourist attractions popping up in Yogyakarta encourage managers to set the right strategies and plans so that the tourist attraction of the Dewi Tinalah is increasingly in demand. The purpose of this study is to analyze the application of the concept of Tourism Marketing 3.0 on the tourist attraction of the Dewi Tinalah, in order to attract tourist visits. This research uses a qualitative method with a descriptive approach combined with the concept of Tourism Marketing 3.0 analysis. Data collection in this study uses in-depth interviews, observation, documentary methods, visual material methods, and literature study. The subjects of this study were several people who came from the Department of Tourism, Managers in the field, local society and several tourists who visited the Tourist attraction of Dewi Tinalah. The stage of data processing and analysis in this study use an interactive analysis model, including data transcription, data reduction, data coding and categorization, as well as drawing conclusions. Based on research that has been done, the results obtained that the tourist attraction of the Dewi Tinalah is not in accordance with the concept of Tourism Marketing 3.0. This is because the attributes used:political legal change, economic change, socio-culture change and Market change have not been fully applied. With these results, the right strategies and programs are needed in applying the concept to attract tourist visits.
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