OPTIMALISASI PENGGUNAAN MEDIA SOSIAL DALAM PENINGKATAN BRAND AWARENESS PRODUK UMKM SETUBABAKAN

Laili Savitri Noor; Rika Kaniati; Herlan; M. Rubiul Yatim; Petiana Indriati; Susilawati; Petiana Indriati; Wardatus Shalilha; Susilawati; Wardatus Shalilha; Alyah Irvie; Alyah Irvie

doi:10.35814/suluh.v7i1.8602

Authors

Laili Savitri Noor
Rika Kaniati Universitas Pancasila
Herlan Universitas Pancasila
M. Rubiul Yatim Universitas Pancasila
Petiana Indriati Universitas Pancasila
Susilawati Universitas Pancasila
Petiana Indriati Universitas Pancasila
Wardatus Shalilha Universitas Pancasila
Susilawati Universitas Pancasila
Wardatus Shalilha Universitas Pancasila
Alyah Irvie Universitas Pancasila
Alyah Irvie Universitas Pancasila

DOI:

https://doi.org/10.35814/suluh.v7i1.8602

Keywords:

Media Sosial, Brand Awareness, Pemasaran, UMKM

Abstract

This Community Service (PKM) program aims to optimize the use of social media for MSMEs in Setu Babakan so they can adapt and utilize technological advances to develop their businesses through social media training. Therefore, MSMEs are required to be able to create creative ideas and new innovations that can attract consumers. The training was conducted using a hands-on workshop method with simulations and mini-coaching. The results of the activity showed that participants agreed that the training had been carried out well, and agreed that social media marketing has a very significant influence on product marketing because it can increase sales volume and also increase profits for Micro, Small, and Medium Enterprises (MSMEs).

References

Indriyani, R., & Suri, A. (2020). Pengaruh Media Sosial Terhadap Keputusan Pembelian Melalui Motivasi Konsumen Pada Produk Fast Fashion. Jurnal Manajemen Pemasaran, 14(1). https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/22615
Marcellina Rifani , Fikri Amalia Rosyada , Sifa Uchtiat Suhita , (2022). Pengaruh Media Sosial Dalam Strategi Pemasaran Produk Pada Usaha Mikro Kecil dan Menengah (UMKM), Jurnal Sahmiyyah, 1(2). https://e-journal.uingusdur.ac.id/sahmiyya/article/view/684
Mulyadi, Fatima Tuzzahara Alkaf (2020). Pemetaaan Potensi Ekonomi Berbasis Budaya UMKM Setu Babakan. Jurnal Pengabdian SULUH, 1(2), hal 71-79 https://journal.univpancasila.ac.id/index.php/SULUH/article/view/1148
Nina Halimatu Salamah, Diana Triwardhani , Heni Nastiti (2021). Pengaruh Social Media Marketing terhadap Brand Awareness pada E-Commerce HIJUP. Konferensi Riset Nasional Ekonomi, Manajemen, dan Akuntansi. 2, 2021 | hlm. 249-269. https://conference.upnvj.ac.id/index.php/korelasi/article/view/1189/701
Nurrokhim, A., & Widyastuti, E. (2021). Pengaruh social media marketing , online customer review , dan religiusitas terhadap keputusan pembelian konsumen shopee di masa pandemi Covid-19 dengan minat beli sebagai variabel intervening. Journal of Management and Digital Business, 1(2), 122–134. https://journal.nurscienceinstitute.id/index.php/jmdb.
Praditya, A. (2019). Pengaruh Media Sosial Dan Komunikasi Bisnis Terhadap Perkembangan Bisnis Online Shop. JURNAL SeMaRaK, 2(1). https://doi.org/10.32493/smk.v2i1.2664
Ramadhan, A. F., & Zuliestiana, D. A. (2019). Analisis Pemanfaatan Youtube Sebagai Social Media Marketing Go-Jek Dalam Mempengaruhi Minat Beli Dan Loyalitas Terhadap Brand. Jurnal Mitra Manajemen (JMM, 3(5), 628-637
https://www.ejurnalmitramanajemen.com/index.php/jmm/article/view/238
Siti Komariah Hildaynati, Eva Yuniarti Utami, Laili Savitri Noor, Roosganda Elizabeth, Musran Munizu (2023). Pengaruh Sosial Media Marketing dan Online Customer Review terhadap Minat Beli melalui Aplikasi Shopee. Edunomika – 8(1). https://jurnal.stie-aas.ac.id/index.php/jie/article/view/11201/pdf