OPTIMALISASI PENGGUNAAN MEDIA SOSIAL DALAM PENINGKATAN BRAND AWARENESS PRODUK UMKM SETUBABAKAN

Laili Savitri Noor; Rika Kaniati; Herlan; M. Rubiul Yatim; Petiana Indriati; Susilawati; Petiana Indriati; Wardatus Shalilha; Susilawati; Wardatus Shalilha; Alyah Irvie; Alyah Irvie

doi:10.35814/suluh.v7i1.8602

Penulis

Laili Savitri Noor
Rika Kaniati Universitas Pancasila
Herlan Universitas Pancasila
M. Rubiul Yatim Universitas Pancasila
Petiana Indriati Universitas Pancasila
Susilawati Universitas Pancasila
Petiana Indriati Universitas Pancasila
Wardatus Shalilha Universitas Pancasila
Susilawati Universitas Pancasila
Wardatus Shalilha Universitas Pancasila
Alyah Irvie Universitas Pancasila
Alyah Irvie Universitas Pancasila

DOI:

https://doi.org/10.35814/suluh.v7i1.8602

Kata Kunci:

Media Sosial, Brand Awareness, Pemasaran, UMKM

Abstrak

This Community Service (PKM) program aims to optimize the use of social media for MSMEs in Setu Babakan so they can adapt and utilize technological advances to develop their businesses through social media training. Therefore, MSMEs are required to be able to create creative ideas and new innovations that can attract consumers. The training was conducted using a hands-on workshop method with simulations and mini-coaching. The results of the activity showed that participants agreed that the training had been carried out well, and agreed that social media marketing has a very significant influence on product marketing because it can increase sales volume and also increase profits for Micro, Small, and Medium Enterprises (MSMEs).

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