PEMBERDAYAAN POTENSI WIRAUSAHA MASYARAKAT UNTUK MENGHILANGKAN BUDAYA “MINTAR” MENJADI DUTA DI KOTA KAYUAGUNG

Abstrak

This Community Service (PKM) activity aims to empower the entrepreneurial potential of the community in Jua-Jua Village, Kayuagung City, Ogan Komering Ilir (OKI) Regency, South Sumatra. The program focuses on addressing the social phenomenon of "mintar menjadi duta," a practice among some residents who migrate to commit crime and view it as a legitimate way to earn a living. Through a Participatory Action Research (PAR) approach, this activity guides the community in shifting from a culture of minatar to economic independence based on local potential. Implementation methods included observing local potential, entrepreneurship training, simple financial management, product production and packaging, and digital marketing training. Results showed a significant increase in awareness, skills, and motivation for entrepreneurship. Sixty-five of the 70 participants demonstrated a paradigm shift, understanding the importance of seeking halal sustenance and starting to produce fish crackers, a superior local product. Three new business groups were formed, resulting in a 20% increase in family income. However, limited time and resources for mentoring prevented the internalization process from being optimal. This activity recommends ongoing mentoring, the formation of Joint Business Groups (KUB), and triple helix collaboration between local governments, universities, and industry to create a competitive and sustainable entrepreneurial ecosystem