PENERAPAN TOURISM MARKETING 3.0 PADA DESA WISATA TINALAH DALAM UPAYA MENINGKATKAN KUALITAS PRODUK WISATA
Case Study : Dewi Tinalah Touris Attraction
Abstract views: 796 | pdf (Bahasa Indonesia) downloads: 894
Abstract
Technology change, political legal change, economic change, socio-culture change and Market change are instrument in tourism marketing 3.0 have been used by tourism in the world. The number of tourist attractions popping up in Yogyakarta encourage managers to set the right strategies and plans so that the tourist attraction of the Dewi Tinalah is increasingly in demand. The purpose of this study is to analyze the application of the concept of Tourism Marketing 3.0 on the tourist attraction of the Dewi Tinalah, in order to attract tourist visits. This research uses a qualitative method with a descriptive approach combined with the concept of Tourism Marketing 3.0 analysis. Data collection in this study uses in-depth interviews, observation, documentary methods, visual material methods, and literature study. The subjects of this study were several people who came from the Department of Tourism, Managers in the field, local society and several tourists who visited the Tourist attraction of Dewi Tinalah. The stage of data processing and analysis in this study use an interactive analysis model, including data transcription, data reduction, data coding and categorization, as well as drawing conclusions. Based on research that has been done, the results obtained that the tourist attraction of the Dewi Tinalah is not in accordance with the concept of Tourism Marketing 3.0. This is because the attributes used:political legal change, economic change, socio-culture change and Market change have not been fully applied. With these results, the right strategies and programs are needed in applying the concept to attract tourist visits.
References
Agung, Anak Agung Gede. 2015. “Pengembangan Model Wisata Edukasi-Ekonomi Berbasis Industri Kreatif Berwawasan Kearifan Lokal Untuk Meningkatkan Ekonomi Masyarakat.” Jurnal Ilmu Sosial dan Humaniora 4(2): 585–97. ekonomi kreatif, usaha industri kreatif, wisata edukasi, kearifan lokal.
Dwinugraha, Akbar Pandu, Mardiono, and Sarwo. 2014. “Policy Change Implication Toward Integrated Wonorejo Zone As a Strategic Economic Development Zone.” Journal of Indonesian Tourism and Development Studies Vol 2 No 2: 73–76.
Herdiyansyah, Haris. 2012. Metode Penelitian Kualitatif. Jakarta: Salemba Humanika.
Hermawan, Kertajaya, and Sapta Nirwandar. 2013. Tourism Marketing 3.0. Jakarta: Gramedia.
KEMENPAREKRAF. 2020. “Data Kunjungan Wisatawan Mancanegara Bulanan Tahun 2020.” : 1. https://www.kemenparekraf.go.id/post/data-kunjungan-wisatawan-mancanegara-bulanan-tahun-2020 (September 9, 2020).
PEMDA DIY. 2019. 53 Rencana Induk Pembangunan Kepariwisataan Daerah Provinsi Daerah Istimewa Yogyakarta Tahun 2012-2025.
Priyanto, Rahmat, Hary Hermawan, Nurhalimah, and Suryana. 2018. “Pengaruh Kualitas Pelayanan Terhadap Kepuasan Wisatawan Serta Dampaknya Terhadap Loyalitas.” Upajiwa Dewantara 2(2): 99–111.
Raihani. 2010. Kepemimpinan Sekolah Transformatif. Yogyakarta: LKiS.
Setiawan, Ikwan, Albert Tallapessy, and Andang Subaharianto. 2017. “The Mobilization of Using Cultures and Local Government’s Political-Economy Goals in Post-Reformation Banyuwangi.” Jurnal Humaniora 29(1): 12.
Sulistyo, Agung. 2017. “Analisis Swot 8-K Pada Objek Wisata Rekreasi Dan Hiburan Keluarga Kid’s Fun Yogyakarta.” Jurnal Kepariwisataan 11 No 2: 1–10. http://ejournal.stipram.ac.id/index.php/kepariwisataan/article/view/23.
Sulistyo, Agung, and Rosalina Nur Annisa. 2020. “Peran Penting Tourism Marketing 3.0 Dalam Upaya Menciptakan Pariwisata Unggul Dan Berkelanjutan Di Kabupaten Bantul (Studi Kasus : Kebun Buah Mangunan).” Jurnal Riset Daerah Kab Bantul XX No I: 42–52.
Sulistyo, Agung, and Yerika Ayu Salindri. 2019. “Analisa Tingkat Kepuasan Wisatawan Terhadap Sarana Transportasi Dalam Upaya Menciptakan Kawasan Wisata Terintegrasi Di Yogyakarta. (Studi Kasus) Taman Sari, Kraton, Titik Nol Kilometer Dan Malioboro.” Jurnal Kepariwisataan 13 No 2: 1–14. http://ejournal.stipram.ac.id/index.php/kepariwisataan/article/view/111.
Susilo, Wilhelmus Hary, and Lili Suryaty. 2015. “Analysis Hybrid Model: An Influencing Marketing 3.0 to Purchasing on Post Graduate Program Institutions in Jakarta.” International Journal of Economics and Financial Issues 5(2012): 165–71.
Yin, R.K. 2008. Studi Kasus ; Desain Dan Metode. Jakarta: Raja Grafindo Persada.
Yulianto, Atun. 2018. “Peringkat Destinasi Dan Strategi Pengembangan Daya Tarik Wisata Pantai Di Kabupaten Bantul Yogyakarta.” Jurnal Media Wisata 16: 651–61. https://media.neliti.com/media/publications/287562-peringkat-destinasi-dan-strategi-pengemb-f98b5a46.pdf