ONLINE TIKET WEEK, MARKETING STRATEGY TO INCREASE TIKET.COM CUSTOMER ENTHUSIASM

Nurshal Shabila Mantika; Anisatul Auliya; Diani Mustika Prianti

doi:10.35814/tourism.v10i2.3584

Nurshal Shabila Mantika University of Indonesia
Anisatul Auliya University of Indonesia
Diani Mustika Prianti IPB University

DOI: https://doi.org/10.35814/tourism.v10i2.3584
Abstract views: 254 | pdf downloads: 213

Keywords: COVID-19, Industry 4.0, Marketing Strategy, Tiket.com, Online Tiket Week

Abstract

Industry 4.0 is a revolution with exponential speed. In addition, Industry 4.0 enables billions of people to connect and access unlimited knowledge with mobile devices with unprecedented computing power and storage capacity. This study aims to explain and describe the marketing strategy of the "Online Tiket Week" to increase customers' enthusiasm for Tiket.com and to provide information on the sales status of Tiket.com products after the implementation of the marketing strategy. This research used descriptive qualitative methods. This research shows that the "Online Tiket Week" marketing strategy can increase customer enthusiasm and sales at Tiket.com. The marketing activities carried out are known to be very innovative and quite diverse. In addition, "Online Tiket Week" was carried out during the COVID-19 pandemic so the usage of digital platforms has become a suitable advertising approach to do.

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