TOURISTS' PERCEPTION STUDY OF OSING CULTURAL TOURISM PRODUCTS BASED ON THE 3A APPROACH IN TOURISM VILLAGES OF BANYUWANGI REGENCY
DOI:
https://doi.org/10.35814/s9vj0a53Keywords:
Osing culture, tourism villages, 3A (attractions, amenities, accessibility), Tourist perceptions, BanyuwangiAbstract
This study examines tourists’ perceptions of Osing cultural tourism products in three Banyuwangi tourism villages—Kemiren, Tamansari, and Gintangan—using the 3A framework of attractions, amenities, and accessibility. A descriptive qualitative approach was employed, combining observation and semi-structured interviews with visitors, supported by secondary literature and documentation. Findings show that Osing cultural attractions are perceived as highly authentic and distinctive: Kemiren as a living Osing heritage village, Tamansari as a curated stage for rituals and performing arts, and Gintangan as a creativity-based bamboo craft village. However, across the three villages, modern amenities, digital connectivity, and structured information services (signage, visitor centres, multilingual materials) are still regarded as inadequate. These gaps limit comfort, length of stay, and repeat visitation. The study argues that strengthening service quality and information accessibility, while maintaining cultural authenticity, is crucial for advancing sustainable, community-based Osing cultural tourism in Banyuwangi.
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