How is Sustainable Consumption Behavior in the Food Sector Among University Students?

Nadia Alysha Ardelia Ichtiar; Handrix Chris Harryanto

doi:10.64228/ba3tpx40

Penulis

Nadia Alysha Ardelia Ichtiar Fakultas Falsafah dan Peradaban, Program Studi Psikologi, Universitas Paramadina, Kota Jakarta Selatan, Jakarta, Indonesia
Handrix Chris Harryanto Fakultas Falsafah dan Peradaban, Program Studi Psikologi, Universitas Paramadina, Kota Jakarta Selatan, Jakarta, Indonesia

DOI:

https://doi.org/10.64228/ba3tpx40

Kata Kunci:

konsumsi makanan, mahasiswa, penelitian kualitatif fenomenologi, perilaku konsumsi berkelanjutan

Abstrak

Fenomena gaya hidup terkait konsumsi makanan menjadi poin penting dalam upaya menangani permasalahan dampak konsumsi makanan terhadap keberlanjutan hidup. Perilaku konsumsi berkelanjutan pada sektor makanan di kalangan mahasiswa memiliki bentuk dan motif yang berbeda. Tujuan penelitian ini adalah memberikan gambaran mengenai perilaku mahasiswa dalam mengonsumsi makanan secara berkelanjutan. Metode penelitian yang digunakan adalah penelitian kualitatif fenomenologi dengan cube model, melibatkan sembilan responden mahasiswa aktif berusia 19–21 tahun. Pengumpulan data dilakukan melalui focus group discussion (FGD) untuk mendapatkan gambaran nyata mengenai konsumsi berkelanjutan dengan fase konsumsi (acquisition, usage, disposal) dan dimensi konsumsi berkelanjutan yang didukung oleh faktor pendorong. Teknik analisis data fenomenologi dilakukan melalui pengodean tematik (open, axial, dan selective coding) untuk mengidentifikasi esensi pengalaman responden (Creswell, 2014). Hasil penelitian menunjukkan bahwa perilaku konsumsi berkelanjutan responden lebih mengarah pada dimensi sosial (kesehatan), diikuti oleh dimensi lingkungan dan ekonomi. Faktor pendukung ini memengaruhi perilaku responden.

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